Hotel Metasearch
Be smart, be seen and be ahead of the competition.
Make sure your accommodation business is visible where travellers are booking. Choose how you want to win at metasearch – whether through our managed service or by taking control yourself.
Two powerful ways to grow your
business through metasearch
Demand Plus
Let our experts drive your success
Stand out on big travel sites without lifting a finger. Our specialized team manages your campaigns to drive more direct bookings while you focus on your guests.
Only pay when guests complete their stay
No setup costs. No monthly fees. No hidden surprises. You only pay a single transaction fee per completed stay, and not for cancellations or no-shows.
Maximise revenue with expert management
Our team handles everything – from bidding strategies to campaign management across Google Hotel Ads, Trivago and Tripadvisor.
Stay in control with transparent performance
Monitor your success through our simple dashboard with key metrics and booking data seamlessly integrated with your SiteMinder platform.
Metasearch Manager
Take control of your group strategy
Drive the success of your hotel portfolio’s metasearch performance to new heights with our unified, powerful self-managed platform.
Empower your team with complete control
View critical performance information at a glance and manage all your bidding across multiple properties and channels from a single dashboard.
A driving force for efficiency
Set automated rules to optimise and scale your bids in real-time. Compare performance consistently across campaigns in your chosen currency.
Performance optimisation you can trust
Maximise results with robust connections and real-time price accuracy, backed by comprehensive reporting and expert technical support.
Partner with the metasearch experts
Tap into SiteMinder’s powerful network and established
metasearch connections to amplify your
direct booking success.
Unrivaled market presence
Benefit from SiteMinder’s broad market reach and deep industry relationships to ensure maximum visibility for your properties.
Real-time accuracy
No setup costs. No monthly fees. No hidden surprises.You only pay a single transaction fee per booking, and not for cancellations or no-shows.
Industry-leading support
Access technical expertise for setup, optimisation, and ongoing success, whether you choose managed service or self-service options.
-
“We now pay only for confirmed reservations. Our direct rate appears on Free Booking Links and Sponsored placements, helping us compete more effectively on price visibility,”
Gabriel Freire
Digital Marketing Manager, Luna Volcán
-
“We saw an increase in bookings as soon as we activated Demand Plus and we have seen an increase not just in Demand Plus reservations but also in direct reservations overall. Now, our direct reservations represent around 50% of our total revenue.”
Christian Svoboda
Smart Liv’in Böheimkirchen
Austria
-
“It has given us full control over our metasearch strategy in any area we want to target. It’s way better than our previous tool; it’s easy and works efficiently.”
Jack West
The Equeva Group
Frequently asked questions about hotel metasearch
Hotel metasearch engines are comparison platforms that display hotel prices and availability from various sources, including OTAs (like Booking.com or Expedia) and hotel websites. They help travelers compare options before choosing where to book.
OTAs, or online travel agencies, are booking platforms where travelers complete reservations and payments. Unlike metasearch engines, OTAs only display properties listed directly on their site.
Another key difference is cost: hotels typically pay lower commissions on bookings via metasearch compared to OTAs, making metasearch a more budget-friendly marketing channel.
Hotel metasearch marketing helps properties attract more bookings and increase revenue. Key benefits include:
- Reach a larger audience: Metasearch connects you with travelers searching across multiple platforms.
- Targeted messaging: Promote specific features and deals to attract ideal guest segments.
- Cost-effective bookings: Commissions are often lower than OTAs, improving ROI.
- Faster conversions: Travelers using metasearch are typically close to booking.
- Boost in direct bookings: Many platforms allow users to book directly via your website.
Hotel metasearch marketing works by displaying your room rates, availability, and property information on comparison platforms like Google Hotel Ads and TripAdvisor. Travelers enter their destination or dates, and the engine aggregates listings from OTAs and hotel websites.
Metasearch originally used a pay-per-click (PPC) model where hotels and OTAs bid for top ad placements. Today, many platforms also offer commission-based models or instant booking options, where users can book without leaving the metasearch site—reducing friction and improving the booking experience.
An independent hotel in a major city targets business travelers using Google Hotel Ads and Trivago. The hotel bids on search terms like “corporate hotel” and “business accommodation,” and highlights features such as high-speed Wi-Fi, meeting rooms, and complimentary breakfast.
The listing includes images, reviews, and packages like airport shuttle service. A loyalty program is also promoted to encourage repeat bookings. This strategy increases visibility and attracts high-intent guests.
Top hotel metasearch platforms include:
- Google Hotel Ads
- TripAdvisor
- Trivago
- Skyscanner
- Kayak
- HotelsCombined
- WeGo
Note: Some platforms like Kayak also bundle flights and hotels, which may impact hotel ad visibility. Google Hotel Ads and TripAdvisor tend to offer the highest engagement for hotels focused on direct bookings.
Google Hotel Ads is Google’s hotel metasearch platform. It displays your hotel’s prices, availability, images, and booking options directly in Google Search, Maps, and Assistant.
With Google Hotel Ads, you can control your listings—choosing images, rates, and content shown to users. Travelers can book directly from the search results using instant booking options. Because users already search on Google, GHA integrates seamlessly into their journey, offering convenience and boosting your visibility.
Yes, you can capture direct bookings via hotel metasearch options such as Google Hotel Ads, Trivago, TripAdvisor, and more. When travellers enter a query in metasearch, they are presented with a list of relevant options. If you have managed to optimise your listing and bids so that you appear to them, the users can choose to visit your website and book your hotel directly. This allows you to have more control of your guest relationship and boost profit in the form of upsells, extras, and packages.
When selecting a hotel metasearch solution, consider these key features:
- Wide platform reach: Ensure it connects with top sites like Google Hotel Ads, TripAdvisor, and Trivago.
- Ease of use: Look for automated rate and inventory management with minimal manual input.
- Direct booking support: Integration with your booking engine helps boost profits and guest control.
- Analytics and reporting: Real-time data helps track performance and optimize your campaigns.
These features help you maximize visibility, streamline operations, and increase direct bookings.
Yes, SiteMinder connects your hotel to major metasearch platforms through its Demand Plus and Metasearch Manager products. This allows you to appear on Google Hotel Ads, TripAdvisor, and Trivago, helping you expand your reach and increase direct bookings.
Send your metasearch enquiry and we will contact you