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Demand Plus – Hotel Metasearch

Be smart, be seen and be ahead of the competition.

Make sure your accommodation business is visible where travellers are booking. SiteMinder’s Demand Plus breaks through the online clutter of fierce competition and drives more guests to your website.

A powerful way to grow your business.

Stand out on big travel sites

Attract more guests than ever before thanks to our specialist bidding team that will ensure your listing is seen on top metasearch sites such as Google Hotel Ads, Trivago and TripAdvisor.

Maximise revenue with more direct bookings

Reduce your reliance on OTAs and third parties, and increase your profits by driving guests to book directly on your website.

Only pay when guests complete their stay

No setup costs. No monthly fees. No hidden surprises.You only pay a single transaction fee per booking, and not for cancellations or no-shows.

Stay in control and own the guest journey

Stand out by making your direct offer the most attractive, thanks to rate parity and competitor rate insights.

Enjoy the plus side.

Maximise conversions

Win more direct bookings against third party channels.

Don’t pay if they don’t show up

We take the risk so you don’t have to. You only pay for completed stays, not for cancellations or no-shows.

Stay at the top of the list

Our experts manage, monitor and optimise your campaigns daily, maximising your chance to be listed at the top of metasearch listing pages.

Easily reconcile your bookings and fees

Our real-time transaction dashboard and reconciliation reporting makes doing the numbers easier than ever before.

  • “We saw an increase in bookings as soon as we activated Demand Plus and we have seen an increase not just in Demand Plus reservations but also in direct reservations overall. Now, our direct reservations represent around 50% of our total revenue.”

    Christian Svoboda

    Smart Liv’in Böheimkirchen


  • “My experience with Demand Plus has been great so far. We experienced an average of 30% more direct reservations this summer compared to last year”

    Maria Torres

    Hotel Mirador Las Grullas


    Maximise your visibility with Google Hotel Ads.

    Discover how to simplify direct booking success with powerful metasearch channels.

    Read more

    Ready to join the plus side?

    Get your property noticed and drive more direct bookings where you only pay for completed stays. Speak to one of our team members today.

    Enquire now

    Frequently asked questions about hotel metasearch

    Hotel meta search is primarily used as a comparison tool, showing results from OTAs like and Expedia as well as results from hotel websites or other accommodation providers.

    An OTA, or online travel agency, is a booking site where travellers can choose and pay for their accommodation. However, travellers only have access to hotels that have chosen to list on that particular site.

    Another difference is that the commission hotels pay through a metasearch site are generally lower than an OTA while being just as popular, presenting a budget friendly option to invest in.

    Hotel metasearch represents a huge opportunity for accommodation providers to increase reservations and revenue. Using hotel metasearch marketing offers the following benefits for your business:

    • Be where travellers are searching: Metasearch opens your hotel up to a large, broad, audience that you might not have been discovered by if you simply list on a few select OTA channels.
    • Be targeted with your messaging: Highlight particular features or deals on your listings that will be most relevant to your ideal guest segments.
    • Be cost-effective: Your marketing budget can be optimised so you are paying less to win bookings than you might on an OTA.
    • Be booked quickly: Travellers searching on metasearch are almost ready to make a booking decision, given they are comparing prices and amenities.
    • Boost direct bookings: Unlike on an OTA, travellers may have direct access to your own website via metasearch and will often complete their booking on your hotel booking engine, resulting in more profit.
    • Better brand exposure and reputation: Often your reviews will also be listed alongside your property’s profile on metasearch, strengthening your position if you have an existing positive reputation.

    Marketing on hotel metasearch allows travellers to compare hotel room rates, based on a search term such as a destination or travel dates. Hotel metasearch platforms will then deliver results from various online travel agencies (OTAs like Airbnb and and other booking sites that meet their requirements, all in one place. Some hotel listings often aggregate guest reviews, photos, amenity information and in some cases, policies too.

    Traditional metasearch started off with a business model that was pay-per-click (PPC), where hoteliers and OTAs could bid for the best ad placement. Depending on the metasearch site’s structure, the booking sites offer a certain fee per click, fee per impression, or a percentage of booked revenue, with the site’s that place the highest bids dominating top spots on the listing. Marketers can pay for a prime placement and encourage users to book a hotel stay via their platform. You may find that the featured listings are not the cheapest rates but appear because they pay the most for the placement.

    Google Hotels, previously Google Hotel Finder, and TripAdvisor have driven metasearch in a different direction in recent years. Google and TripAdvisor are offering instant booking options instead of relying solely on PPC advertising. They’re relying more heavily on a commission per booking model. Through instant booking on hotel metasearch sites, guests can book your rooms without being directed and redirected to all corners of the Internet. When travellers are continuously redirected, they can become frustrated and confused, that could lead to a lack of trust in booking and in most cases, they will abandon the booking entirely to seek out another option.

    Here’s an example of how you might market your hotel on metasearch:

    • You’re an independent hotel combining luxurious comfort amidst a bustling city environment.
    • You choose the most popular metasearch sites like Google and Trivago.
    • You want to target business travellers who are looking for upscale stays.
    • You choose to bid on terms such as ‘business travel’, ‘corporate hotel’, or ‘CBD accommodation’.
    • You highlight key amenities in your listing such as high speed wifi, meeting rooms and work spaces, and ultra comfortable rooms to unwind.
    • You include competitive packages that include buffet breakfast or airport shuttle services.
    • You promote a loyalty program to incentivise bookings and nurture long term guests.

    There are a few major players when it comes to hotel metasearch platforms. When looking into where you should advertise your hotel, there are a few options to look at:

    • Google Hotel Ads
    • TripAdvisor
    • HotelsCombined
    • Trivago
    • Skyscanner
    • Kayak
    • WeGo

    It should be noted that in general, sites such as Kayak that offer combined rates (accommodation + flights), aren’t as successful at providing hotels with a high share of top ad placements.

    Google hotel metasearch, or Google Hotel Ads, surfaces hotel ads to help users evaluate the pricing and booking options available to them. Google Hotel Ads (GHA) displays your hotel information such as availability and rates on Google Maps, Search and Assistant.

    Hotel Ads give you the power to control what appears below your own search results. In fact, you can change the images that appear when a user searches for properties like yours, and you also can incorporate interactive tours into your display.

    Google does have the advantage of travellers carrying out searches within its own search engine, making it much easier for them to present their price comparison tool to the end user. In comparison to other metasearch engines, such as Trivago, users are more likely to end up using Google Hotel Ads without realising it due to the subtle integration Google has developed directly into search results.

    Read our full guide to learn more and understand the major advantages to getting your hotel involved with GHA.

    Yes, you can capture direct bookings via hotel metasearch options such as Google Hotel Ads, Trivago, TripAdvisor, and more. When travellers enter a query in metasearch, they are presented with a list of relevant options. If you have managed to optimise your listing and bids so that you appear to them, the users can choose to visit your website and book your hotel directly. This allows you to have more control of your guest relationship and boost profit in the form of upsells, extras, and packages.

    While you can attempt to manage your listings and accounts on hotel metasearch yourself, it can be time-consuming and complicated. Without experience in pay-per-click advertising, you might also end up spending more of your budget than you need or want to.

    There are also hotel metasearch management platforms that can do the heavy lifting for you. These platforms, such as SiteMinder, will handle all the complex bidding processes and optimise your listings so all you have to do is watch your bookings come through.

    There is a small fee that you will have to pay, which is typically a commission on each successful booking. However you won’t pay unless bookings are received.

    To get started on a platform like SiteMinder utilising metasearch, all you need to do is take a free trial.

    When choosing a hotel metasearch service to partner with, there’s a few features that hold high importance:

    • Strong reach: It’s imperative that your tech partner can connect you with the biggest and most popular metasearch sites such as Google Hotel Ads, Trivago, and TripAdvisor.
    • Easy and simple management: On your end, the process should be to ‘set and forget’, without having to worry about your own bidding management. Simply set your rates, rooms, and packages to entice guests. You should also be able to distribute your inventory across every channel at the same time, so you don’t have to spend wasted time manually updating inventory and reservations.
    • Direct booking integration: Many guests will want to book directly with you when they discover your hotel on metasearch. Your metasearch management platform should allow for seamless booking engine integration so you can own the guest relationship and boost profit.
    • Analytics and reporting: Make sure there’s real-time transaction records and reporting that ensure you can easily reconcile bookings and fees.
    • No hidden costs: It always feels nice when there are no setup fees, no monthly fees, and no greedy payment requirements. You should only pay transaction fees for guests that actually turn up and complete their stay.

    Plenty of hotel technology providers now offer metasearch management as a service, but how do you know who to go with?

    In the case of SiteMinder, it’s the world’s leading smart hotel platform dedicated to unlocking the full revenue potential of your hotel. With award-winning features such as a channel manager, booking engine, and business intelligence all unified into one central interface, you can be in complete control of your business.

    Connected to the platform is Demand Plus, a metasearch feature that gives your hotel access to Google Hotel Ads, Trivago, and TripAdvisor – the three most important hotel metasearch resources in the market.

    With Demand Plus, you can maximise conversions and be connected to your guests with more direct bookings, while only paying for completed stays. The best thing is that you can manage inventory across metasearch, your own website, and OTAs all from the channel manager.

    For smaller properties such as B&Bs, motels, or boutiques, Little Hotelier is powered by SiteMinder and also has a metasearch feature.

    Yes, SiteMinder’s Demand Plus currently extends your hotel’s distribution to Google Hotel Ads, Trivago and TripAdvisor.

    With SiteMinder Demand Plus, you only pay a small transaction fee for completed stays. There are no other ongoing or hidden fees and you don’t pay for cancellations or no-shows.