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Profiling ‘The Curator’: Is this your hotel of the future?

By definition a curator is a manager, guardian, and organiser; most commonly of concerts, exhibitions, installations, or other creative areas ...
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Hotel marketing campaign attribution

Hotel Marketing Attribution: What’s really driving your bookings?

Attribution is incredibly important for your marketing campaigns if you want to measure your conversions correctly and make continued improvements ...
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Guest making a hotel booking in advance

How far do hotel guests book in advance?

Many reports in recent years have suggested hotel booking lead times are getting shorter, even though the overall path-to-purchase may ...
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