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Essential Tools provides market-leading technology to Portuguese hotels through SiteMinder partnership

  Posted in Press Releases

London, UK – Hotel clients of Portugal’s Essential Tools have gained access to best-in-class distribution and direct booking technology, thanks to the renowned consultancy firm’s partnership with SiteMinder, the global hotel industry’s leading cloud platform.

The deal – which comes one week ahead of Portugal’s main tourism exhibition, BTL, in Lisbon – will see SiteMinder’s solutions adopted by the majority of Essential Tools’ client portfolio of 25 hotels across the country, including OPO Hotel Porto Aeroporto, Sea Porto Hotel and Grande Hotel de Luso.

Essential Tools’ CEO, Luis Ferreira, says, “Using SiteMinder’s booking engine and channel management solutions, our hotel clients can open their doors to Portugal’s many tourists who wouldn’t otherwise be aware of their hotels’ existence or have a way to book with them directly online. We are very pleased to provide these capabilities alongside SiteMinder, which has earned its place over the years as one of the most sought-after technology providers in Portugal’s hotel market.”

For 10 years, Essential Tools has supported hotel businesses to capitalise on Portugal’s burgeoning tourism sector through integrated tourist advisory services, destination marketing and eCommerce solutions.

It is estimated more than 21 million tourists visited Portugal in 2017 to mark 10 percent growth from the previous year. According to the Hotel Industry Association of Portugal, 2017 will likely form the third consecutive year both demand and prices paid have grown for local hotels.

“We congratulate Essential Tools for recognising that technology is an enabler of a sustainable hospitality and travel industry, and an instigator of positive change. We are very proud to work alongside the team in offering the technological solutions their hotel clients need to compete into the future, and being a part of that change,” says Mateus Coelho, Regional Manager – Portugal, Spain and Brazil at SiteMinder.

To make an appointment with SiteMinder at BTL, click here.

Media contact
Maria Cricchiola
+61 2 8031 1287

About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 28,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit

About Essential Tools
Essential Tools – Tecnologias de Informação, Lda. has been in the market since 2008 and, over the last few years, has developed a continuous and stable path through sustained growth, which allows them to address the new challenges with optimism and the necessary serenity, maintaining the level of quality of their services using best practices and a sense of responsibility.

The success in the practical development of the solutions they present, combined with a team of professionals with superior training and experience in the areas of tourism and hospitality, marketing, design and Web design, allows them to respond and provide the necessary support to those who need help in their tourism projects and hoteliers.

For more information, visit


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