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Global hotel commerce leader SiteMinder opens Barcelona office to bolster support for European hotels

  Posted in Press Releases


Barcelona, Spain – SiteMinder, the world’s leading open hotel commerce platform, has opened its doors in Barcelona, more than a decade after introducing the world’s first subscription-based hotel distribution software to hotels in Spain. The office is a new hub for SiteMinder’s sales, support and onboarding operations for Europe, to complement the company’s existing offices in Berlin, Galway and London, which also service the European region.

Barcelona is SiteMinder’s ninth office globally, alongside Bangalore, Bangkok, Berlin, Dallas, Galway, London, Manila and Sydney. More than 60 SiteMinder employees now either reside within Barcelona or work remotely throughout broader Spain.

“The new space in Barcelona represents SiteMinder’s commitment to offering an unrivalled service to not only the thousands of hoteliers who use our technology in Spain, but also the many more hoteliers throughout the entire European region where travel has returned strongly,” says Sara Padrosa, SiteMinder’s regional manager for Spain. “Consistent with our growth story, we are building deeper face-to-face connections with hotels in more markets, offering exciting employment opportunities for local talent, and seeking new ways to exceed our customer’s expectations.”

Spain’s travel sector continues to enjoy the tailwinds of pent-up demand. According to SiteMinder’s World Hotel Index, local hotels are receiving almost 115 percent of the booking volumes they were at this same time in 2019, with over 75 percent of booked stays set to arrive over the summer months.

Barcelona-based Ángel López, Sales and Contracting Manager at Hoteles Center, says, “SiteMinder is a quantum leap for any hotel. For Hoteles Center, it’s at the core of how we operate; always providing great reliability, innovative solutions and excellent personalised support. We are sure that this new office, and the path taken in Spain will provide great value to all of us who rely on SiteMinder’s technology locally.”

The opening of SiteMinder’s Barcelona offices follows the company’s new partnership with Barcelona’s Hotel Association, the region’s leading industry body, which is set to further amplify SiteMinder’s impact for Spain’s hotels.

Media contact
Maria Cricchiola
+61 2 8031 1287

Investor information
Paul Wong
+61 411 889 876

About SiteMinder
SiteMinder (ASX:SDR) is the world’s leading open hotel commerce platform, empowering hotels and accommodation providers to sell, market, manage and grow their business. SiteMinder’s innovative online platform offers hotels and accommodation providers a comprehensive range of products and solutions to manage and streamline the distribution of their rooms across a wide selection of direct and indirect channels, take bookings from guests and communicate with guests. The global company, headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila, generates more than 100 million reservations worth over US$35 billion in revenue for hotels each year.


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