The world’s largest guest feedback platform, TrustYou, has become the 100th hotel technology provider to sign up for SiteMinder Exchange, a powerfully-simple solution launched in June by the global hotel industry’s leading guest acquisition platform, SiteMinder to solve the connectivity problem for hotel property management systems (PMSs) and hotel applications.
The connection, which went live this month, now makes TrustYou accessible to the multitude of leading PMSs integrated into SiteMinder Exchange, and will offer further adoption of TrustYou’s review marketing and guest messaging tools beyond their existing 50,000 hotel users.
Michael Menzel, CRO and VP Strategic Partnerships at TrustYou, says, “Our partnership with SiteMinder ultimately has one common beneficiary and that’s the hotel user, who can now use more meaningful data and insights to understand and market to their guest. The more systems that work together, the easier it is for hotels. We believe firmly that hoteliers of the future will not be able to operate without seamless integrations, such as those provided through SiteMinder Exchange.”
SiteMinder’s SVP global partnerships, Dai Williams, adds, “The response we have received since the launch of SiteMinder Exchange has been overwhelmingly positive and telling of how important the solution is to all innovators within the hotel technology space. We wanted to provide a means for disrupters to flourish, rather than be hindered, and are delighted SiteMinder Exchange has been so openly embraced by leaders such as TrustYou.”
Designed to address the historical connectivity challenge for developers of hospitality systems, SiteMinder Exchange acts as a data layer that sits between and connects hotel PMSs and applications, which range from CRMs and upselling tools, to revenue management systems, review marketing and guest messaging. Among the early adopters are Guestfolio, Welcome Pickups and Pace, and dozens more are in development.
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 30,000 hotel customers and 600 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
TrustYou, the world’s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilise guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.* These reviews also generate actionable insights for hotels to improve their presence along each step of the guest journey, from booking and pre-stay search queries, to real-time guest requests and messages, to post-stay feedback in the form of survey responses and reviews. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou’s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor