Skip to main content
Read the world's most authoritative analysis of hotel bookings, SiteMinder's Hotel Booking Trends, here
Enter now

Welcome to the 2026 SiteMinder Partner Awards, where we celebrate the innovators, leaders, and change-makers shaping the future of the hotel industry.

Winning is just the beginning. With more awards than ever, this is your chance to step onto a global stage and unlock new opportunities.

Success isn’t about a single achievement—it’s built over time. From driving innovation to supporting clients, every effort you make throughout the year brings you closer to becoming one of our partner award winners.

Your journey starts now.

partner awards

With new award categories, clearer criteria, and a renewed focus on performance and excellence, the 2026 program creates more opportunities for partners to be recognised throughout the year.

Past winners share how Partner Awards recognition has strengthened their credibility, built customer trust, and supported long-term business growth.

Award recognition helps partners stand out in the market and reinforces the value they deliver to hoteliers.

Visibility

  • Feature on our SiteMinder Partner of the Year Winners Page
  • Extensive exposure, features, and collaboration opportunities
  • Premium listing on SiteMinder’s Partner Directory

Promotion

  • Feature in SiteMinder’s customer newsletter, blog and social channels
  • The opportunity to present to SiteMinder customers in a webinar or at an event
  • Comprehensive marketing kit to promote your win

Recognition

  • Trophy, certificate and merchandise
  • Legacy feature on the SiteMinder Partner of the Year landing page
  • Winner’s badge to add to your SiteMinder directory profile, your company channels, and your email signature and website

About the SiteMinder Partner of the Year Awards

Behind every successful hotelier is a network of dedicated partners working tirelessly behind the scenes. In 2021, we launched the inaugural SiteMinder Partner Awards to recognize hospitality businesses and individuals whose contributions and support are invaluable to accommodation providers.

While their impact may not always be visible, it drives success, profitability, and seamless experiences for hoteliers worldwide.

“Winning a Partner of the Year Award is an honour that equates to recognition from the broader hospitality industry, from our SiteMinder team, and from our global partner ecosystem, as a leading solution or service for hoteliers.”

Sankar

— Sankar Narayan, CEO, SiteMinder

2026 SiteMinder Partner Awards

Performance Awards

PMS Partner of the Year

Awarded to the best performing PMS Partner, measured on a points-based criteria.

Reseller Partner of the Year

Awarded to the best performing Reseller Partner, measured on growth of active hotels.

App Partner of the Year

Awarded to the best performing App Partner, measured on a points-based criteria.

Distribution Partner of the Year

Awarded to the best performing Distribution Partner, measured on growth of active hotels.

Expert Partner of the Year

Awarded to the best performing Expert Partner, measured on a points-based criteria. Regional awards will be presented to partners in ANZ, Asia, the Americas, and EMEA

Excellence Awards

AI Innovation Partner of the Year (NEW!)

Awarded to the partner who has demonstrated exceptional creativity, originality, and forward-thinking in developing solutions or services that drive innovation within the hospitality industry. This award celebrates partners who leverage artificial intelligence and automation to help hoteliers improve efficiency, enhance decision-making, and deliver exceptional guest experiences.

Rising Star Partner of the Year (COMEBACK!)

Recognises a new partner who has made an exceptional impact within their first 18 months in the SiteMinder ecosystem. This award celebrates partners who have quickly demonstrated strong collaboration, innovation, and early value for hoteliers.

Hotelier’s Choice Partner of the Year

Recognizes the partner who has earned the most votes from hoteliers for providing outstanding products or services that significantly enhance a hotel’s ability to deliver great guest experiences, operational efficiency, and overall satisfaction. This award reflects partners’ ability to meet the unique needs and demands of the hospitality industry.

Revenue Partner of the Year

Awarded to the partner who has demonstrated exceptional performance in generating revenue and driving business growth for their customers and clients. This award recognizes partners who excel in delivering measurable results and maximizing profitability through strategic collaborations and innovative tactics.

Apply for SiteMinder’s Partner of the Year Awards

Enter now

Key Dates

Awards
launch

18 March
2026

Awards
closing

2 October
2026

Finalist
announcement

12 October
2026

Winners
announced

4 November
2026

Frequently Asked Questions

General eligibility criteria are as follows:

  • You must be an Active Partner on either of the SiteMinder Partner Programs (Expert, PMS, Reseller), a live partner on the App Store, or a technically integrated Distribution Partner with SiteMinder during both the time of submission and the time the winners are announced.
  • Submissions must be received by 11:59 PM GMT on the day of the deadline.
  • If referencing a client/customer, please request their permission before submitting your application.
  • Submission can only be submitted for consideration one time. The same application can’t be submitted to the same category in the same year and/or the same application can’t be submitted to multiple categories. Each application can only be submitted once for consideration. The same application can’t be submitted to the same category in the same year, and it also can’t be submitted to multiple categories.

To apply for an Excellence Award, complete the submission form here by the deadline.

There’s no need to apply for the Performance Awards — applications are automatic, and we evaluate you against points-based criteria. Just make sure you check the criteria for each award to see if you qualify first. View the general criteria here.

The Excellence Awards require a submission and will be judged by a panel of influential individuals in the industry.

The Performance Awards are judged on points-based criteria, with no submission required.

Submissions for the SiteMinder Partner of the Year Excellence Awards open on 18 March 2026.

To apply, please click here.

You have until 11.59pm GMT on 2 October 2026 to submit your application.

You can submit 1 application for one Excellence Award of your choice. Make sure you check the criteria for each award to see if you qualify first.

No, you can submit your unique application to one category only. To submit to multiple award categories, you will need to provide multiple unique applications. This ensures each category is judged on tailored, relevant information.

Please view the general criteria here.

Absolutely. Just follow the instructions at the bottom of the submission form to attach additional materials to your submission.

The winners will be announced on 4 November 2026.

We will be communicating more details about the award ceremony ahead of time. Please keep an eye out for communications online, via email, and via the Partner Hub.

For any questions about the awards, please contact your dedicated Partner Manager or partnerawards@siteminder.com