Metasearch

Metasearch is quickly becoming a focal point for travellers booking online. It has the ability to affect hotels and create competition for online travel agents. Check out our blog or download our eBook to see the impact metasearch could have on your hotel bookings.

Metasearch and Google hotel ads: Finding new direct revenue for your hotel

Metasearch has been a growing digital marketing trend for the hotel industry for quite some time now. This blog will tell you everything you need to know about metasearch and Google Hotel Ads.

Google Adwords 2018 Update: What are the implications for hotels?

Google is making significant improvements to its Adwords platform in a few months time. Here’s what’s new and might be useful to support your hotel’s online advertising efforts...

Everything you need to know to quickly master your hotel’s SEO

Search engine optimisation is easy to make progress in, but difficult to master given there are so many elements contributing to it. Here are five strategies you can use to get your hotel in the top ten of search results.

5 things you can do right now to ensure travellers find your hotel website

Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...

8 interesting things we learned from TripAdvisor’s recent brand strategy update

Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.

Hotel Industry News: Here’s some stats you might have missed in April

With so much news and research taking place across the hotel and travel industry, it’s hard to keep track. SiteMinder’s TrendTracker is here to help fill you in on the hotel industry news and stats you might have missed in April…

Marketing your hotel: 5 key things to understand about working with online and offline channels

When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them...

10 things you should understand about working with TripConnect instant booking

This SiteMinder blog answers some key questions about working with TripConnect instant booking. How does it work? What does it cost? Is your hotel eligible?

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