Metasearch

Metasearch is quickly becoming a focal point for travellers booking online. It has the ability to affect hotels and create competition for online travel agents. Check out our blog or download our eBook to see the impact metasearch could have on your hotel bookings.

How to explore Google Hotel Ads for untapped hotel sales

Google Hotel Ads can provide a great opportunity for your hotel to boost sales. Find out how it works and how you can use it at your property.

Maximising metasearch: 8 things your hotel should know about this online sales channel

Metasearch has never been more popular so if you need to brush up on it at your hotel, now is the perfect time. Read the essential information here.

Google Adwords 2018 Update: What are the implications for hotels?

Google is making significant improvements to its Adwords platform in a few months time. Here’s what’s new and might be useful to support your hotel’s online advertising efforts...

The current state of metasearch: Where can your hotel find real value?

Metasearch can be a tricky advertising strategy to master, but hotels should stay abreast of how and where to spend money. Here’s the latest on metasearch.

Everything you need to know to quickly master your hotel’s SEO

Search engine optimisation is easy to make progress in, but difficult to master given there are so many elements contributing to it. Here are five strategies you can use to get your hotel in the top ten of search results.

5 things you can do right now to ensure travellers find your hotel website

Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...

Google is becoming one of the biggest metasearch sites in travel

Is Google becoming the biggest metasearch site in travel?

Is Google really starting to dominate travel metasearch? Check out the search engine’s latest travel features in this SiteMinder article.

8 interesting things we learned from TripAdvisor’s recent brand strategy update

Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.

Are metasearch sites gaining ground on OTAs?

Metasearch sites - in particular, Google - are gaining ground on OTAs, and innovating in the process. This blog explores their growth.

Metasearch trends: How metasearch has evolved in recent years

How have the latest changes in metasearch impacted the hotel industry? We discuss the new direction that metasearch is taking, and what it could mean for independent hoteliers.

Hotel Industry News: Here’s some stats you might have missed in April

With so much news and research taking place across the hotel and travel industry, it’s hard to keep track. SiteMinder’s TrendTracker is here to help fill you in on the hotel industry news and stats you might have missed in April…

Marketing hoteleiro: 5 pontos essenciais a serem compreendidos sobre como trabalhar com canais on-line e off-line

Marketing your hotel: 5 key things to understand about working with online and offline channels

When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them...

10 things you should understand about working with TripConnect instant booking

This SiteMinder blog answers some key questions about working with TripConnect instant booking. How does it work? What does it cost? Is your hotel eligible?

Q&A with SiteMinder: Metasearch for travel and tourism

Metasearch is described by some as a "battle for eyeballs," so both large hotel chains and independents have an opportunity to shift more direct bookings.

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