How to explore Google Hotel Ads for untapped hotel sales
Google Hotel Ads can provide a great opportunity for your hotel to boost sales. Find out how it works and how you can use it at your property.
Metasearch
Metasearch is quickly becoming a focal point for travellers booking online. It has the ability to affect hotels and create competition for online travel agents. Check out our blog or download our eBook to see the impact metasearch could have on your hotel bookings.
Everything you need to know to quickly master your hotel’s SEO
Search engine optimisation is easy to make progress in, but difficult to master given there are so many elements contributing to it. Here are five strategies you can use to get your hotel in the top ten of search results.
5 things you can do right now to ensure travellers find your hotel website
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...
Is Google becoming the biggest metasearch site in travel?
Is Google really starting to dominate travel metasearch? Check out the search engine’s latest travel features in this SiteMinder article.
8 interesting things we learned from TripAdvisor’s recent brand strategy update
Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.
Are metasearch sites gaining ground on OTAs?
Metasearch sites - in particular, Google - are gaining ground on OTAs, and innovating in the process. This blog explores their growth.
Metasearch trends: How metasearch has evolved in recent years
How have the latest changes in metasearch impacted the hotel industry? We discuss the new direction that metasearch is taking, and what it could mean for independent hoteliers.
Hotel Industry News: Here’s some stats you might have missed in April
With so much news and research taking place across the hotel and travel industry, it’s hard to keep track. SiteMinder’s TrendTracker is here to help fill you in on the hotel industry news and stats you might have missed in April…
The Global Analysis: What did the leaders of SiteMinder say about the Top 10 Booking Sites of 2015?
SiteMinder has revealed 2015’s top 10 booking sites for hotels around the world, with Booking.com topping the list in every country. So what did the leaders of SiteMinder say about those channels making the lists?
Marketing your hotel: 5 key things to understand about working with online and offline channels
When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them...
Reviewing the Reviews: How does TripAdvisor impact hotels and their bookings?
With 95% of travellers saying they use travel review websites to make their booking decisions, what impact do online reviews have on hotel bookings?
10 things you should understand about working with TripConnect instant booking
This SiteMinder blog answers some key questions about working with TripConnect instant booking. How does it work? What does it cost? Is your hotel eligible?