Google Hotel Ads can provide a great opportunity for your hotel to boost sales. Find out how it works and how you can use it at your property.
Metasearch has never been more popular so if you need to brush up on it at your hotel, now is the perfect time. Read the essential information here.
Google is making significant improvements to its Adwords platform in a few months time. Here’s what’s new and might be useful to support your hotel’s online advertising efforts...
Search engine optimisation is easy to make progress in, but difficult to master given there are so many elements contributing to it. Here are five strategies you can use to get your hotel in the top ten of search results.
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...
Is Google really starting to dominate travel metasearch? Check out the search engine’s latest travel features in this SiteMinder article.
Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.
Metasearch sites - in particular, Google - are gaining ground on OTAs, and innovating in the process. This blog explores their growth.
How have the latest changes in metasearch impacted the hotel industry? We discuss the new direction that metasearch is taking, and what it could mean for independent hoteliers.
With so much news and research taking place across the hotel and travel industry, it’s hard to keep track. SiteMinder’s TrendTracker is here to help fill you in on the hotel industry news and stats you might have missed in April…
When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them...
With 95% of travellers saying they use travel review websites to make their booking decisions, what impact do online reviews have on hotel bookings?
This SiteMinder blog answers some key questions about working with TripConnect instant booking. How does it work? What does it cost? Is your hotel eligible?
Metasearch is described by some as a "battle for eyeballs," so both large hotel chains and independents have an opportunity to shift more direct bookings.