Hotel room amenities: Ideas list for hoteliers

What are hotel room amenities?

Hotel room amenities are the private hotel room features and facilities that your guests enjoy access to within their room. Common hotel guest room amenities include a minibar, air conditioning, WiFi, toiletries and more.

As a hotel owner, you need to be constantly evaluating the success (and failure) of your hotel’s booking strategy. When a guest books a room, do you know why they choose to purchase it? If your occupancy is low, are you pinpointing why travellers might be looking elsewhere?

The answers behind these questions can offer valuable insights that you can use to make improvements and increase your hotel’s revenue.

Often, a lack of bookings can be put down to your promotion efforts, rather than any quality deficiency in your property. This is something you need to fix quickly, but it can be done easily with a few minor adjustments to your website and social media.

All it takes is a change in focus to put a stronger emphasis on promoting your hotel room features.

Why are room amenities in hotels important for guests? 

Room amenities are crucial for guests because they enhance comfort, provide value for money, and create memorable experiences that drive repeat bookings. Quality amenities help guests feel pampered, meet practical needs like connectivity and convenience, differentiate your property from competitors, and generate positive reviews and social media shares that attract future guests.

Making sure you showcase all your rooms have to offer and making clear distinctions between them allows guests to get excited about their stay and what they’ll experience.

Think about travellers’ behavior before they go on a trip. They usually spend a lot of time telling friends and family where they’re staying and what they’ll be doing. You want to give them the material to use in their discussions. The more information you provide and anticipation you can build, the more likely it is that a guest will book with you.

You may even want to move towards giving guests more control over what features they actually receive. It’s this shopping cart experience that the hotel industry has yet to fully capitalize on.

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What amenities should a hotel room have?

Hotel rooms should have essential amenities covering connectivity (WiFi), climate control, entertainment, security, refreshments, and personal care. Standard properties need basic comfort items, while luxury hotels should offer premium versions plus additional conveniences like workspaces, welcome amenities, and technology upgrades. The specific selection depends on your target market, property positioning, and guest expectations within your price range.

Standard hotel room amenities list

The basic features and facilities that are more or less expected in a modern hotel room include:

• WiFi and a TV or entertainment system
• Basic toiletries and a hairdryer
• A kettle and minibar
• Air conditioning/heating
• A wardrobe
• A safe

5 star hotel room amenities list 

What are the hotel room amenities that can set your guest experience apart from the rest? A luxury hotel room amenities list might include:

• A bathrobe and slippers
• Desks and workspaces with stationery
• A personalised welcome gift
• A balcony with a view
• High-end toiletries and personal care products
• In-room air purification
• Tablets for information and room service

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What is a complete hotel room amenities checklist? 

A complete hotel room amenities checklist should cover all guest touchpoints during their stay, from arrival to departure. Organize items by categories: technology and connectivity, comfort and convenience, personal care, food and beverage, safety and security, and workspace needs. The checklist serves as both operational guidance for housekeeping and a differentiation tool for marketing, ensuring consistent guest experience across all rooms.

To get a sense of the breadth and depth of amenities you can offer your guests, here is the complete breakdown that you can pick and choose from, or use as inspiration for your own unique take on amenities that will speak more directly to your target audience:

• Minibar
• Tea and coffee facilities
• Wardrobe and hangers
• Luggage rack
• Safe
• Air conditioner, heater and fan
• WiFi
• TV, speaker or entertainment system
• Phone
• USB charging points
• Power adapters and extension cables
• Desk or workspace
• Iron and ironing board
• Hairdryer
• Towels, bathrobes and slippers
• Toiletries
• Teeth and shaving kits
• Table and bedside lamps
• Alarm clock
• Laundry bag

“Since we started using it ourselves, we have experienced increased visibility for our hotel. We are grateful for the decision to switch to SiteMinder, as it has provided us with more valuable time to focus on guest satisfaction.”

Benjamas Kitsaengklai,

Assistant General Manager

Ping Nakara Boutique Hotel and Spa

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How can you make your hotel room features more prominent?

Make hotel room features more prominent by shifting from basic listings to detailed storytelling that helps guests envision their experience. Focus on emotional connection rather than just functional descriptions, create compelling packages that bundle amenities with local experiences, and use multiple touchpoints across your digital presence to consistently highlight what makes your rooms special and memorable.

For instance, rather than saying a room offers a king-size bed, let potential guests know what kind of linen you use and the firmness of the mattress. This way, if a guest would prefer a softer or firmer bed, they can request a different room when making their booking.

This kind of variety is something hotels seriously need to consider if they want to take guest experience to the next level.

• Partnering with local businesses
• Personalising packages and features for specific groups such as business travellers
• Include a healthy blend of package options that will suit different demographics
• Be agile and creative; don’t be afraid to let other industries influence your packages
• Use your online booking engine to build and advertise your package features

How do you use social media to promote your hotel room amenities?

Use social media to promote hotel room amenities by creating visual storytelling that showcases the guest experience rather than just static features. Focus on engagement-driven content that encourages interaction, builds anticipation, and demonstrates real value. The key is helping potential guests envision themselves enjoying your amenities while building social proof through authentic guest experiences and reviews.

On both Facebook and Instagram, you can implement these specific tactics:

• Post high-quality photos showcasing room features and amenities
• Run competitions for stays that highlight specific room amenities
• Create feature spotlights showing how individual amenities enhance guest experience
• Share video tours demonstrating room amenities in use
• Highlight guest reviews that praise your unique room features

The key is creating engaging, visual content that helps potential guests envision their experience while showcasing what makes your rooms special.