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Hotel room amenities: Ideas list for hoteliers

  Posted in Resources  Last updated 27/06/2024

What are hotel room amenities?

Hotel room amenities are the private hotel room features and facilities that your guests enjoy access to within their room. Common hotel guest room amenities include a minibar, air conditioning, WiFi, toiletries and more.

As a hotel owner, you need to be constantly evaluating the success (and failure) of your hotel’s booking strategy. When a guest books a room, do you know why they choose to purchase it? If your occupancy is low, are you pinpointing why travellers might be looking elsewhere?

The answers behind these questions can offer valuable insights that you can use to make improvements and increase your hotel’s revenue.

Often, a lack of bookings can be put down to your promotion efforts, rather than any quality deficiency in your property. This is something you need to fix quickly, but it can be done easily with a few minor adjustments to your website and social media.

All it takes is a change in focus to put a stronger emphasis on promoting your hotel room features.

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Why room amenities in hotels are important for guests 

Basically, guests want a personal and individual experience wherever possible, and one that makes them feel like they’re getting value for money.

Making sure you showcase all your rooms have to offer and making clear distinctions between them, allows guests to get excited about their stay and what they’ll experience.

Think about travellers’ behaviour before they go on a trip. They usually spend a lot of time telling friends and family where they’re staying and what they’ll be doing. You want to give them the material to use in their discussions. The more information you provide and anticipation you can build, the more likely it is that a guest will book with you.

You may even want to move towards giving guests more control over what features they actually receive. It’s this shopping cart experience that the hotel industry has yet to fully capitalise on.

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What amenities should a hotel room have?

What should a hotel room have in terms of amenities? The room features in hotels will change depending on the type of guest that your hotel is trying to attract. Let’s look at the standard amenities in hotel rooms, as well as the more luxurious in-room amenities that you might be able to charge a little more for.

Standard hotel room amenities list

What are the standard room amenities a guest might enjoy in a hotel? The basic features and facilities that are more or less expected in a modern hotel room include:

  • WiFiand a TV or entertainment system
  • Basic toiletries and a hairdryer
  • A kettle and minibar
  • Air conditioning/heating
  • A wardrobe
  • A safe

5 star hotel room amenities list 

What are the hotel room amenities that can set your guest experience apart from the rest? A luxury hotel room amenities list might include:

  • A bathrobe and slippers
  • Desks and workspaces with stationary
  • A personalised welcome gift
  • A balcony with a view
  • High-end toiletries and personal care products
  • In-room air purification
  • Tablets for information and room service

hotel room amenities

Complete hotel room amenities checklist 

When it comes to hotel room amenities, ideas are limited only by your imagination (and perhaps your budget and the hotel room amenities suppliers you work with).

But to get a sense of the breadth and depth of amenities you can offer your guests, here is a complete list of in-room features that you can pick and choose from, or that you can use as inspiration for your own, unique take on amenities that will speak more directly to your target audience.

  • Minibar
  • Tea and coffee facilities
  • Wardrobe and hangers
  • Luggage rack
  • Safe
  • Air conditioner, heater and fan
  • WiFi
  • TV, speaker or entertainment system
  • Phone
  • USB charging points
  • Power adapters and extension cables
  • Desk or workspace
  • Iron and ironing board
  • Hairdryer
  • Towels, bathrobes and slippers
  • Toiletries
  • Teeth and shaving kits
  • Table and bedside lamps
  • Alarm clock
  • Laundry bag

How can you make your hotel room features more prominent?

One of the first things you can do when listing your hotel room features is give users slightly more information than they’re used to.

For instance, rather than saying a room offers a king-size bed, let the potential guest know what kind of linen you use and the firmness of the mattress. This way, if a guest would prefer a softer or firmer bed, they can request a different room to make their booking in.

This kind of variety is something hotels seriously need to consider if they want to take guest experience to the next level.

Another thing you can easily do is promote your room features via packages to entice guests to book. Add on extra features such as deluxe mini-bar items or various discounts.

Creating effective packages might include some of the following ideas:

  • Partnering with local businesses
  • Personalising packages and features for specific groups such as business travellers
  • Include a healthy blend of package options that will suit different demographics
  • Be agile and creative; don’t be afraid to let other industries influence your packages
  • Use your online booking engine to build and advertise your package features

Using social media to promote your hotel room amenities 

Using Facebook or Instagram is one of the most engaging ways you can alert travellers to the special features your rooms have to offer.

On both social media platforms you can:

  • Post amazing photos and show-off the rooms guests will enjoy when they stay
  • Run competitions for free or discounted stays, listing the features included
  • Highlight individual features and how they will enhance the guest’s experience
  • Post videos that give example to everything a guest will have access to in their room
  • Share reviews that praise your room features

Social media allows you to have more fun with your promotion, something travellers are more likely to be drawn to.

Creating a personality for travellers to connect to will work wonders for the amount of bookings you receive, as will giving them a direct insight to your hotel room features.

By Shine Colcol

Shine is the SEO and Content Manager of SiteMinder, the only software platform that unlocks the full revenue potential of hotels. With 5+ years of experience in content strategy, Shine has produced informational content across various industry topics, mostly about operations management and continuous improvement. She aims to share well-researched articles for hoteliers to discover how to optimize their time and increase room revenue.

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