Sales + Marketing

Your hotel will suffer without a positive sales approach and optimised marketing strategy. Make sure your hotel is the one that’s standing out. To learn how to improve sales and marketing at your hotel, browse through our posts or download our eBook.

Hotel conferences, events, and tradeshows to attend in 2023

Travel and hotel conferences and tradeshows are an incredible opportunity to win business and build your brand. Here are the best ones to attend in 2023.

Your hotel’s 10-tip guide for increasing room sales

It's not always easy to navigate challenges in the current industry and also implement effective sales strategies at your hotel. That’s why we’ve created this 10-tip guide to get you on the right track.

The Art & Science of winning your hotel holiday bookings

Our evergreen ebook, 'The Art & Science of winning your hotel holiday bookings', will give you pointers that engage both sides of the brain to enable your hotel to prosper every time the holidays roll around.

Who is your hotel guest? How to identify and attract your property’s customer segments

This blog will take you through why it’s so important to develop a robust understanding of hotel guest segments and how you can take advantage of the data you gather.

How to boost meeting room bookings at your hotel

If you have the opportunity to equip your hotel for corporate bookings and meetings, it can be a bonus source of revenue.

Can FOMO really be used to target travellers at your hotel?

We’ve all felt at some stage like we’re missing out on something. It happens every day, so why not use FOMO marketing at your hotel to capture bookings?

How the sharing economy builds trust with guests (and what hotels can learn)

The sharing economy has to work very hard to build trust in its services from users and hotels can learn from this experience.

If the World Cup was won on hotel booking sales…

With the final stages of the competition upon us, we began to wonder which countries would advance through the tournament if the world cup was decided on hotel booking sales instead of goals scored. Check out the wall chart here.

Some vintage hotel marketing can work for modern hoteliers.

What modern hotel marketers can learn from advertising of the past

Not everything you do has to be new. There are some marketing principles which have held true over a long period of time. Here are some simple lessons you can repeat at your hotel.

Are these four groups of people the future of business travellers at your hotel?

As the world continues its technological advancement, connectivity will be at an all-time high, changing the characteristics of business travellers. Here’s four types that could visit your hotel in the not-too-distant future.

11 things every good hotel marketer should be doing to stay ahead

Developing grand plans and strategies is great, but hotel marketers also need to get themselves into good daily habits to be successful. Here are 11 things you can do.

Business travellers purchase more from hotel

Business travellers are interested in purchasing more from hotels: Here’s what to promote to them

Business travellers are potentially your most lucrative market, but what you offer to capture their booking is extremely important. Here are some tips.

Can your hotel capitalise on the six megatrends changing the LATAM hotel market?

Six new and exciting trends are emerging within the Latin American travel market. Here’s what they mean and how your hotel can capitalise.

Hotel converts day-trippers into night-trippers

From Day to Night: How to convert ‘day-trippers’ into overnight bookings

Day-trippers represent a huge slice of the traveller market. Give your hotel the best chance to capitalise on revenue opportunities with these helpful tips.