Sales + Marketing

Your hotel will suffer without a positive sales approach and optimised marketing strategy. Make sure your hotel is the one that’s standing out.

To learn how to improve sales and marketing at your hotel, browse through our posts or download our eBook.


How to represent your hotel across the entire guest booking journey (part two)

There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.

Hotel Business Strategy: How to successfully manage and promote your hotel restaurant

A restaurant can be an effective business strategy for your hotel when managed and promoted correctly. SiteMinder explores how to manage yours successfully.

Hotel room features

Why promoting your hotel room features could seal the deal

Promoting your hotel room features could help you increase the number of rooms you sell. Take a look at these easy tips from SiteMinder.

Hotel Cheat Sheet from SiteMinder reveals how hotel's can create effective offers and packages

Hotel Management Cheat Sheet: 8 tips for creating effective packages

This free cheat sheet will help hotels create offers that stand out from the crowd and convince guests they’re getting value for money.

Guide on how hotel's can attract business travellers

Hotel Cheat Sheet: 5 strategies for attracting business travellers

This free cheat sheet will remind hoteliers of the key characteristics of business travellers and take them through the strategies they need to focus on.

Chinese tourists in a tourist destination

Ask the Hotel Experts: “Attracting Chinese tourists is no longer one-size-fits-all”

Putting plans into place to attract more Chinese travellers has sometimes been easier said than done, but SiteMinder spoke to China Ready Now to find some practical tips.

Hotel boosts revenue by holding meetings and events

How to boost revenue from your hotel’s meetings and events business

Hotel meetings and events are a valuable business opportunity for your hotel to secure long-term revenue and boost your bottom line. Check out these tips for optimising corporate bookings.

Woman staying at a hotel because she brought a hotel package

Elevating Guest Experiences: How to categorise your hotel packages

Sometimes it’s about how you ‘package’ your hotel packages. Find out here how you can give your guests the value for money they’re looking for.

The social media updates and how this affects marketing for your hotel

Which new social media features should you be using in your hotel’s marketing campaigns?

Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.

Man on the look out for predictions of future hotel technology

Future Hotel Predictions: Hoteliers think mobile apps will ‘dominate the guest booking journey’

Predicting the future of hotel technology is a tough gig. SiteMinder asked hoteliers to think about the types of tech that will dominate the next 10 years.

Free Infographic: 5 ways to get ahead of your local hotel competition

How closely do hotels watch their local competition? SiteMinder gives you 5 quick wins to stay ahead of your competitors.

20 important things hoteliers should know to attract corporate guests and bookings

Corporate guests are a huge market that many hotels rely on for repeat business. If your property is set up for business travellers take note of these tips.

11 effective ways to boost your hotel’s midweek occupancy and revenue

Discounting is never a good strategy for boosting your hotel’s bookings. So here are 11 effective ways to boost your hotel’s midweek occupancy and revenue.

Free SiteMinder Video

Free SiteMinder video: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

An iPhone photographing a hotel's dish

How you can use your hotel restaurant to increase bookings

Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.

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