The travel industry is at an inflection point. Gone are the days when hoteliers simply needed to be found. Today, it is about being chosen by the ideal guest at the optimal rate to generate maximum revenue.
Many hoteliers risk being left stranded – stagnating in processes that are too slow or archaic to meet the requirements of a modern, often volatile, travel landscape.
When a concert announcement fills rooms in minutes, a storm causes mass cancellations within hours, or a sports result flips volume upside down during the space of a week, prior metrics and forecasts mean very little.
Properties that thrive will take a complete-picture view of market fluctuations and execute strategies with speed, clarity, and confidence. It’s an exciting time – for those who know what to look for and are equipped with the tools to take action.
However, we know that many hoteliers are not fully prepared.
In August 2025, we surveyed 700+ customers around the world and discovered that 2-in-3 of hoteliers understand that an immediate response to market opportunities could boost revenue by over 6%, while 93% believe speed-to-market has become more important in the last 12 months.
The crux, though, is that only half are actually empowered to respond within 24 hours:
- 45% spot weekly opportunities they can’t capture fast enough
- 58% skip channels they want due to complexity
- Only 23% adjust rates daily, despite hourly market shifts
Luckily, SiteMinder is responding at just the right time.
Table of contents
Uncovering a unique truth about ourselves
Less than two years ago, if one word had to define SiteMinder it would be connection. With almost 20 years spent connecting people and systems to enable better outcomes for our hotel customers and partners, it’s in our DNA.
It’s an identity we are proud of; one that is trusted by 50,000+ accommodation providers globally, and one that culminated in Channels Plus achieving the fastest feature adoption rate in SiteMinder’s history.
However, as we built more solutions for hoteliers over time, it was clear that we had evolved into something much more powerful.
We weren’t just connecting anymore. We were transforming how hotels think about revenue itself – turning market shifts into opportunities and reactive distribution into proactive demand creation.
That realisation changed everything. Because once you’ve grown beyond your original identity, you face a choice; keep describing yourself by what you used to be or embrace what you’ve actually become.
Today, SiteMinder is the only guest acquisition and revenue management platform in our industry that shows hoteliers real-time market opportunities and lets them act instantly.
Inside our new, defining, promise
We put you in demand.
You’ll start to see and hear that a lot. It’s the clear, ringing bell of all our self-discovery. But what does it really mean?
It means we’re enhancing our focus to where properties need us the most – and where we can deliver the greatest value to hoteliers who refuse to leave revenue success to chance.
We position hoteliers to identify and capture opportunities the moment they emerge, whether from local events, market shifts, or competitor missteps. Through our unrivalled combination of global distribution reach, real-time intelligence, dynamic pricing and lightning-fast execution, properties are enabled to adjust rates, rate plans, channels or even market strategies easily all in one system.
While we celebrate our history and reputation for superior channel management, integration, and direct booking functionality, we are entering a new phase of innovation.
Along with Channels Plus, Dynamic Revenue Plus sits at the cornerstone of our platform, delivering clarity through AI-powered pricing recommendations that transform complex market data into confident revenue decisions, while ensuring agility with real-time alerts and mobile optimisation that let hoteliers act on opportunities the second they arise – whether at their desk or on the go.
This convergence of distribution, intelligence, and revenue optimisation is something that we know our customers are craving.
Our research reveals that hoteliers’ top goals include optimising revenue across their channels (55%) and achieving maximum occupancy at best rates (45%). Meanwhile, 55% report struggling to keep pace with competitors, 45% need to improve occupancy and 45% need to improve ADR.
With our software, hoteliers will never be caught off-guard again. They’ll have the strategic advantage they need to achieve every occupancy and revenue goal they set, thanks to a dynamic solution that allows them to own and control the pre-stay environment.
We put you in demand.
Not just a tagline. A modus operandi embedded within every function of the business.
A refined mission requires a fresh look
You might start to notice some changes to the way our brand looks, as we embrace this new, dynamic, era.
Like our updated, sorbet colour palette.
And a new website design that reflects our dedication to delivering real results to real hotels.
You might even notice our font has changed – to carry our new promises through. Check out the video to explore our bold approach.
We’ll also start celebrating you, our customers, by putting you front and centre of everything we do.
Hotels and hoteliers are our business, our passion, and core to how we build our software. It only makes sense to showcase the people and properties that make the industry special and take joy in their wins.
See you soon, the team at SiteMinder.
