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FREE infographic: The Hotel Industry of 2020: Predicting the future of hotel tech is difficult

  Posted in Hotel Insights  Last updated 5/04/2019

hotel industry 2020

The hotel industry of 2020 promises to be characterised by travellers who are highly sophisticated, with a native affinity to technology and higher hotel service expectations. This is the opinion of today’s hoteliers and yet, they have a harder time envisioning the necessary technology developments needed to meet customer demand.

Research undertaken by SiteMinder, Revinate, IDeaS and Dr Peter O’Connor explores the outlook of an industry that changes dynamically, finding there may soon be a divide between the actions of travellers and the necessary reactions of hotels.

While hotels give clear evidence that future hotel guests will predominantly use mobile to engage with their property, seek more unique experiences, and be harder to appease; their own plans are somewhat less progressive.

They list many products already in wide circulation today as their primary technology tools of the future including: revenue management systems, customer relationship management systems, property management systems, and channel management systems. Peter O’Connor then broke this down into two components; data-focused systems and customer-focused systems.

This infographic presents the findings and also shines a light on the perspective of tech providers, who have different priorities about what technology will be vital in 2020…


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By Dean Elphick

Dean is the Senior Content Marketing Specialist of SiteMinder, the leading technology provider delivering hoteliers unbeatable revenue results. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at SiteMinder. Through content, Dean aims to provide education, inspiration, assistance and value for accommodation businesses looking to improve the way they run their operations achieve their goals.


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