When travellers are weighing up where to stay, the terms “hotel” and “motel” might seem interchangeable. But for you as a hotel operator, the difference is more than just a matter of semantics. It’s a business decision.
Understanding what sets hotels and motels apart isn’t just useful trivia. It helps define your property’s value, clarify your brand positioning, and attract the right type of guest. If you’re unsure how your accommodation stacks up or want to highlight why your hotel is worth a little extra, this guide will help.
In this blog, we’ll look at the core differences between hotels and motels to help you position your property clearly in the market.
Table of contents
What’s the difference between a motel and hotel?
While both motels and hotels offer paid lodging, they serve different purposes and types of travellers. The most obvious difference is in the size, structure, and services provided.
Hotels are typically found in cities, near airports, or close to tourist attractions. They are built for comfort and experience, with multiple floors, interior hallways, and a wide range of amenities like restaurants, pools, gyms, and concierge services. Guests usually enter their rooms from inside the building, and the atmosphere caters to both leisure and business travellers.
Motels, on the other hand, are usually located along highways or on the outskirts of towns. They focus on convenience for short stays, especially for those on road trips. Most motels are one or two stories tall, with rooms that open directly to the car park. They offer fewer services and are generally more affordable, making them ideal for budget-conscious travellers.
Here’s a quick comparison:
| Feature | Hotel | Motel |
| Size | Large, multi-story | Small, 1–2 stories |
| Amenities | Extensive (gym, restaurant, etc.) | Basic (bed, bathroom, TV) |
| Location | Urban, near airports or events | Highways, suburban areas |
| Room Access | Interior hallways | Direct outdoor access |
| Target Guest | Business, leisure | Budget travellers, road trippers |
| Price Range | Mid to high | Low to mid |
Understanding these distinctions helps clarify how your property compares, and more importantly, how you can stand out. Use SiteMinder to win with any property SiteMinder helps you turn your accommodation’s strengths into real results, with tools that boost visibility, automate pricing, and improve guest experience.
Why knowing the difference between hotel and motel matters
For hotel operators, understanding the distinction is fundamental for defining your market position and making smarter operational choices.
Motels often compete on price and convenience. If your property offers more, like high-touch service, better amenities, or a premium location, you need to make that value clear. Otherwise, you risk being lumped into the same category by guests who don’t understand the difference.
Say you run a 40-room property with an onsite restaurant and centralised booking tools. On paper, you’re a hotel. But if your marketing, pricing, or guest experience doesn’t reflect that, potential guests may assume you’re no different from a roadside motel.
Being clear about where your property sits helps you:
- Attract the right travellers;
- Price rooms more effectively; and,
- Build a stronger, more consistent brand.
It also gives you a benchmark. If motels are your nearby competition, understanding how they operate can show you where to differentiate and where to double down on your strengths.
How marketing changes with hotel vs motel
Your marketing message should match your offering, and that starts with understanding what sets your hotel apart from motels.
Motels tend to lean into affordability and convenience. Their messaging often focuses on easy parking, quick check-ins, and low nightly rates. That works for road trippers and last-minute bookers, but it won’t appeal to travellers looking for comfort, quality, good room sizes, or a memorable stay.
Hotels have more room to build a brand. If you offer premium bedding, on-site dining, or centralised booking tools, make that front and centre in your marketing. These are not just features; they are signals that your property delivers a different experience. And when communicated well, they justify a higher price.
For example, a motel might advertise “Clean rooms right off the highway.” A hotel could promote “Spacious rooms with city views and room service available.” Both appeal to different audiences, but one clearly speaks to a more experience-driven guest.
Think of your marketing as a mirror. If you don’t reflect on what makes your hotel unique, guests may not see a reason to book with you, instead of the cheaper option down the road.
How can hotels differentiate themselves from motels
If motels are competing on price and convenience, your edge as a hotel lies in offering something more. Here are a few strategic areas where hotels can create clear separation and attract higher-value guests.
Enhance amenities
Guests are willing to pay more when they feel like they are getting more. While motels usually offer the basics, like a bed, a bathroom, and a TV, hotels can elevate the experience with extras. That might mean a well-equipped gym, a relaxing pool area, or simple comforts like high-quality linens and coffee in the lobby.
In-room amenities matter. Travellers rate air conditioning and power outlets near the bed as two of the most desired room features. Meanwhile, business travellers also have high expectations. Up to 69% say they would book directly through a hotel’s website or app if free Wi-Fi is guaranteed.
Target specific travellers
Motels serve a wide, transient audience. Hotels have the opportunity to focus. Whether your sweet spot is business travellers, families, or long weekenders, your offering and marketing can be shaped around what that audience values most.
Strong brand identity
A clear, consistent brand helps you rise above the noise. That includes your visual identity, your tone of voice, and the kind of experience guests can expect at any of your properties. It makes your hotel feel more established, more trustworthy, and more worth the booking.
If you run multiple locations, consistency is key. A guest should know what they are getting from the moment they land on your website to the moment they check out.
Advanced technology integration
Motels often rely on manual processes and disconnected systems. Hotels can gain a serious edge by using tools that connect everything, like booking engines, channel managers, and dynamic pricing platforms. More than 85% of hoteliers now offer or plan to offer in-room tech such as mobile keys and contactless payments, while 92% of hoteliers report that guests are more open to using contactless technology now than they were before the pandemic.
SiteMinder, for example, helps hotels manage their rates and availability across multiple channels at once. It gives operators more control, reduces manual work, and helps you compete more effectively, even in price-sensitive markets.
Benjamas Kitsaengklai,
Assistant General Manager
Ping Nakara Boutique Hotel and Spa
Tools help hotels compete with motels
Hotels can gain a significant edge by using technology to run leaner, smarter operations. While motels often rely on basic systems or manual processes, hotels have access to tools that unlock far more control over pricing, availability, and guest experience.
That’s where SiteMinder makes the difference.
By connecting your hotel’s property management system with SiteMinder’s platform, you can:
- Automatically update room rates and availability across all booking channels in real time;
- Avoid overbookings and manual errors; and,
- Respond to demand shifts faster with dynamic pricing.
For example, if your PMS shows low occupancy for a weekend, SiteMinder can adjust your rates across connected OTAs instantly, helping you fill rooms without lifting a finger. When motels are adjusting prices manually or not at all, this kind of automation keeps you one step ahead.
You can also use integrated guest data to personalise offers, time promotions more strategically, and forecast with better accuracy.
The result? Fewer admin headaches, better margins, and more bookings from the right kind of guests.
