Moov Hotels is a Portuguese group created to meet the demand for affordable, sustainable hotels, with corporate travellers at the heart of its business. Its properties are located in major urban centres including Porto, Lisbon and Évora, offering convenient access to key business and leisure destinations.
The group’s appeal lies in its balance of simplicity, comfort, personality and price. Guests can expect modern, welcoming environments, convenient locations and a consistent experience at a fair rate.
Operational challenges: When growth outpaced the old system
Before adopting SiteMinder’s platform, Moov Hotels used another system to manage distribution which struggled to scale with the brand. As the group expanded, the solution no longer provided the level of control, automation and functionality required to manage a growing portfolio.
“As the company and our portfolio grew, we reached a point where we needed a more advanced, robust and feature-rich solution that could better support our evolving needs,” explain Ana Costa and Ana Martins, Revenue Managers at Moov Hotels.
The group required a more autonomous approach to distribution, including the ability to apply restrictions, manage closure rules and control inventory across multiple properties. Manual processes and limited functionality risked slowing down decision-making at a time when the team needed to respond quickly to market demand.
SiteMinder provides a better fit for a growing portfolio
Moov Hotels began looking for a reliable, established hospitality solution that could combine robust functionality with greater operational efficiency. The ability to seamlessly integrate distribution with the group’s PMS was especially important, as was the need to expand its reach across Portuguese and international markets.
“SiteMinder is a reliable and well-established solution within the hospitality industry, offering the level of functionality and reliability we were looking for,” the team says.
Choosing SiteMinder gave the team a stronger foundation for managing a broader channel mix while maintaining control over how inventory was sold.
From distribution complexity to confident control
With SiteMinder and its PMS working together, Moov Hotels now has a more reliable flow of information between systems.
“It is absolutely crucial for us to have our channel manager integrated with our PMS. Having all the information connected and synchronised ensures a smooth guest journey, from the moment a reservation is made through to check-out, while reducing the risk of operational issues.”
The platform also gives Moov Hotels greater control over what it sells, when it sells it and through which channels. Revenue managers can respond more effectively to market demand while applying distribution strategies consistently across the group.
The most valuable capability for the two Ana’s has been SiteMinder’s yield rules, which they use to automate pricing and inform distribution strategies.
“Yield Rules have delivered the greatest value for Moov Hotels. They have saved us significant time and are a strong ally in optimising inventory distribution across all our channels,” they explain.
Moov Hotels also uses SiteMinder’s Insights to understand channel production, pick-up by channel and stay date, booking patterns and market demand. The team can review its booking and distribution mix, identify top markets and best-selling rates and room types, and compare performance with the previous year.
This visibility supports more informed revenue and distribution decisions, helping the group identify new opportunities and assess which channels may be relevant for future connections.
More reach, less manual work and revenue growth
Since implementing SiteMinder’s platform, Moov Hotels has expanded and diversified its distribution network across domestic and international markets. Channels are selected strategically according to the markets and guest segments the group wants to reach, helping it build a more flexible and resilient distribution strategy.
“SiteMinder has saved us a significant amount of time, particularly when analysing channel production and using that information to make strategic distribution decisions. It has also made the mapping of new channels much simpler and faster.”
Moov Hotels has seen significant revenue growth since implementing SiteMinder, supported by its wider distribution reach and access to a broader mix of booking channels. At the same time, the group has been able to roll out the platform easily across its existing properties and integrate newer properties with the support of SiteMinder’s onboarding team.
The result is a more connected operating model, giving Moov Hotels greater control over inventory, stronger visibility into performance and more time to focus on analysis, strategy and revenue management.
Ana Costa and Ana Martins recommend SiteMinder wholeheartedly.
“Go for it. From our experience, SiteMinder is one of the best channel managers in the market. It has made a significant difference to our daily operations, and if you are looking for a reliable and robust solution for distribution and connectivity, we would definitely recommend it.”
Thank you Ana and Ana for your amazing feedback and we wish Moov Hotels all the best as the brand continues to evolve, supported by SiteMinder’s platform.