The modern, community-oriented, Ariv Apartments in Zug, Cham, offer an option for expats and business travellers looking for flexible stays ranging from one night to three months. Ariv features 27 apartments between 22 and 95 square meters, providing a unique combination of privacy and communal areas, including a fully equipped shared kitchen, a gym, conference rooms and a rooftop terrace. This thoughtful blend of personal space and shared facilities fosters a sense of home and belonging, making Ariv Apartments a distinctive choice for those seeking comfort and convenience in a flexible, short-term living environment.
This innovative approach has been implemented by Chief Commercial Officer (CCO) Michela Pittaluga and her dedicated team, with help from SiteMinder’s platform to optimise operations, streamline the booking process and enhance the overall guest experience.
We spoke with Michela to find out about the benefits Ariv Apartments has experienced – from simplified channel management to improved revenue strategies, all while achieving a 20-25% increase in bookings.
Optimised workflows and increased productivity
Before using SiteMinder, managing multiple online booking channels was a major challenge for the Ariv team. Bookings were handled manually via direct emails and the process was often tedious and prone to errors, especially when it came to offering short-term stays.
From the start, Ariv recognised the potential of SiteMinder’s seamless system to streamline operations by integrating all booking platforms into a centralised system. SiteMinder’s channel manager was a game-changer for Michela and her team.
“Our main goal was to find a better system for all our booking channels and automate the workflows,” Michela explains. “Now our team can focus more on guests instead of spending time manually updating bookings.”
“We save about 50% in daily operations. We spend much less time confirming bookings and checking availability; instead, we can focus on improving the guest experience.”
By automatically synching prices, availability and reservations across multiple platforms, SiteMinder has minimised the amount of manual work needed and optimised Ariv’s processes. Thanks to this automation, the risk of overbookings or double bookings has significantly decreased, leading to higher customer satisfaction. The time savings on these daily tasks — almost 50% — have allowed the team to engage directly with guests, providing a more personalised experience.
Improved booking efficiency and 20-25% more bookings
Since the implementation of SiteMinder’s platform,, Ariv Apartments has experienced a steady increase in bookings, with an impressive increase of 20–25% in total reservations. With a growing number of bookings coming from Booking.com, Expedia and other online travel agencies (OTAs), the channel manager has become an essential tool for efficiently managing Ariv’s availability, ensuring that listings are seamlessly updated across all booking channels.
“SiteMinder optimises our booking process and ensures that our apartments are visible and available on all platforms,” says Michela. “This allows guests to book with confidence while our team can effortlessly manage the reservations. We now receive more bookings across all channels and SiteMinder’s fully automated processes are handling them independently.”
Before SiteMinder, Ariv managed all bookings manually, leading to occasional delays and missed opportunities. Thanks to automated updates across all channels, the booking process now runs smoothly, contributing to a steady increase in reservations. SiteMinder’s platform has also provided access to new booking channels, such as the Global Distribution System (GDS), expanding Ariv’s reach to an even wider audience.
Effortless setup with reliable customer support
Switching to a new management system is never easy, but the onboarding process and supportive customer service team made the transition seamless for Ariv. Michela praises the smooth setup process and explains how SiteMinder’s clear guidance and responsive support team helped her and her team along the way.
“The onboarding process was efficient, and whenever we had questions, SiteMinder’s support team was there to assist us,” Michela shares. “A reliable support network has allowed Ariv Apartments to maximise the benefits of the SiteMinder platform.”
She emphasises that having quick and knowledgeable support available has enabled her team to focus on delivering excellent service to their guests.
Focus on customer satisfaction
With SiteMinder handling the availability updates and managing the reservations, Michela’s team can now personally handle direct booking inquiries via email — a top priority for Ariv, as 50% of its revenue comes from short-term stays.
“By letting SiteMinder take care of the backend, our team is better equipped to assist guests directly,” Michela explains. “We can now respond to direct booking requests and ensure guests feel valued from the very first interaction.”
For Michela, SiteMinder is more than just a Channel Manager — it’s a tool that aligns with Ariv’s commitment to providing exceptional service. Automation has reduced operational stress for her team, allowing them to focus on the complex details of running Ariv.
The impact of SiteMinder on Ariv Apartments has been transformative: “SiteMinder has provided us with the infrastructure we need for expansion,” Michela concludes. “It is an integral part of our business strategy.”
We’d like to thank Michela for sharing Ariv’s journey with us. We look forward to supporting Ariv Apartments as it continues to grow and sets a new standard for modern, community-focused short-term accommodations.