Located in Niagara Falls, Ontario, Canada, The Sterling Inn and Spa is housed in a charmingly refurbished factory, offering a romantic atmosphere appealing primarily to couples seeking a retreat. In contrast, The Cannery Lofts feature spacious modern rooms designed for extended stays and families, characterized by industrial-chic aesthetics such as exposed pipes and high ceilings.
We spoke to Michelle Spaeth, the revenue manager of both properties, to learn about how SiteMinder has helped shape their success.
Vital tasks a challenge before SiteMinder
Prior to adopting SiteMinder, Michelle faced significant challenges in online distribution and revenue management. Without a channel manager, the process of managing packages and rates across various booking platforms like Booking.com and Airbnb was cumbersome and limited, hindering the ability to optimize revenue and reach new markets effectively.
Michelle reflected on the situation.
“Before SiteMinder, our online distribution was quite limited. We had no control over rates and packages on different platforms.”
Achieving revenue growth with a smart platform
The introduction of SiteMinder’s hotel platform revolutionized the team’s approach to revenue management and online distribution, enabling them to implement varied pricing approaches, expand into new channels effortlessly, and create more personalized guest experiences to boost guest spend.
“SiteMinder enabled us to build packages, manage multiple channels effectively, and tap into new markets. Airbnb alone has generated over $200,000 in revenue for us, showcasing the platform’s impact.”
Michelle attributes substantial revenue growth at both properties to SiteMinder’s flexibility and efficiency in managing room types and real-time pricing.
Efficiency and a strategic focus
With SiteMinder streamlining operations, Michelle and her team have shifted focus to strategic planning. She describes SiteMinder as a game-changer, drastically saving time, enhancing revenue management, and profitability. Simplified management of multiple channels and strategies empowers both hotels to discover new revenue opportunities, expand market reach, and pursue their goals more effectively.