Building a brand new luxury resort is one feat. Allowing the world to find it and capturing the demand is another challenge.
When VidantaWorld opened the doors of its first two hotels, BON Hotel at VidantaWorld Nuevo Vallarta and Jungala Hotel at VidantaWorld Riviera Maya, it was not simply adding rooms to an established business. It was introducing two new luxury names to travellers who had never heard of them, in a Mexican leisure market where the established resorts already command attention.
The properties sit inside a destination built for spectacle, an environment of Cirque du Soleil theatres, Greg Norman golf courses, and infinity pools melting into the Caribbean and the Pacific’s Bay of Banderas.
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Two new luxury hotels needed reach without losing control of the brand
Launching BON and Jungala meant solving several problems at once.
“Our main challenge was building an efficient distribution strategy for two luxury hotels while keeping control of inventory, rates, and the brand experience,” says Yahveh Davila, Director of Revenue Management and Business Analytics.
This all needed to happen on a platform that could scale rather than buckle as the portfolio grew. For a luxury operator, the tension is real: more visibility usually means more complexity, more manual work, and more room for rate parity to slip. VidantaWorld wanted the reach without the chaos.
“We needed to widen our commercial reach across distribution channels, with a scalable platform that let us grow while reducing operational complexity.”
The objectives were clear:
- Expand the presence of both hotels on OTAs in a deliberate, targeted way to generate demand.
- Optimise the management of inventory and rates.
- Sharpen efficiency across the board.
A single platform won out over a patchwork of separate tools
Several factors pointed VidantaWorld toward SiteMinder. Not only is SiteMinder’s distribution depth unmatched, but its smart, fast, automation meant that adding and managing new channels would be effortless.
Just as decisive was the prospect of running different parts of a commercial strategy from one place rather than stitching together a combination of disconnected tools.
For a new launch, that central hub of control is priceless. Every additional system is another login, another integration to maintain, another point at which inventory and rates can fall out of sync. One platform meant the team could move quickly without adding operational complexity.
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Four key features turned manual distribution into data-led success
Within SiteMinder’s platform, VidantaWorld found four features that were particularly integral to addressing different parts of the brand’s success.
- SiteMinder’s channel manager: Centralised the administration of inventory and rates, cut manual processes sharply, improved rate parity, and let the team react quickly when demand moved.
- Channels Plus: Widened commercial reach by maximising exposure to new channels and customer niches, efficiently and without separate contracts for each one.
- Demand Plus: Opened the hotels’ inventory and rates to strategic distributors the team would otherwise have found impossible to connect with.
- Insights: Gave the revenue management team the data to make better-informed decisions and build strategies aimed squarely at maximising revenue.
One of the most welcome outcomes was something the team had not expected: the sheer speed with which they could reach new distribution channels and generate incremental production, with no complex technical builds and no drawn-out integration projects.
“One of the most positive results was how quickly we could access new distribution channels and generate incremental production, without complex technical development or long integration processes,” says Yahveh.
Jungala reservations grew 900% year on year
When reflecting on the impact SiteMinder was able to deliver, the headline number belongs to Jungala. In only its second year of operation, with OTA connectivity strengthened, the hotel saw reservations climb rapidly.
“Strengthening OTA connectivity was key to driving reservations. Jungala achieved 900% growth from January to May compared with the year before,” says Yahveh.
For a property still establishing itself, that is the difference between a slow build and genuine commercial momentum.
Beyond that figure, the combination of channel manager, Channels Plus, Demand Plus, and Insights let VidantaWorld build a distribution strategy that was markedly more efficient, more scalable, and more firmly grounded in data. A great deal of the manual work that once went into connecting with each distribution channel simply fell away. The collaboration also helped align the hotels’ wider expansion and positioning goals, no small thing when two new luxury brands are finding their place in the market at the same time.
Asked to sum up the experience in a single line, Yahveh recognised that SiteMinder is more than a technology provider.
“SiteMinder has become a strategic ally that lets us increase our hotels’ connectivity efficiently and on the basis of data.”
Thank you, Yahveh, for the generous feedback. It is a pleasure for SiteMinder to support VidantaWorld’s launch into the open market, and we wish BON and Jungala every success as the destination continues to grow.