Welcome to SiteMinder’s Global Hotel Business Index 2018 cheat sheet – ‘What’s the view on room distribution and hotel tech trends?’ – a look at how global hoteliers are taking a strategic and positive approach to the way they tackle distribution and technology adoption at their properties.
This content will examine the responses hoteliers gave to four crucial questions:
- Which marketing channels do you most actively use to direct traffic and bookings to your hotel’s website?
- What do you believe will be the most effective way to drive direct bookings in 2018?
- Has your perspective on the use of technology at your hotel changed over the last five years?
- Which one technology trend are you placing the highest focus on in 2018?
Hoteliers also had the chance to submit comments on each issue, and the most interesting points are included within.
Download the cheat sheet to find out – simply fill in the form for access.