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SiteMinder Partner of the Year Awards: 2021

  Posted in Hotel Insights  Last updated 8/07/2021

We are thrilled to introduce the first ever SiteMinder Partner of the Year Awards.

Although we have had years of practice in acknowledging the leaders, innovators and disruptors in our industry, we believe that it’s time they are recognised more widely outside of SiteMinder, especially those in our Partner Program and our Hotel App Store.

SiteMinder’s reach encompasses 160 countries, and our Partner Program plugs into the thousands of PMS providers and Expert consultants to support them to achieve more, and in turn uplift our industry. Our App partners provide innovative, forward-thinking technology to improve customer experience and benefit hoteliers and accommodation providers.

The award difference

We launched the Partner Program during 2020, a year like no other. We believe that this turbulent period serves as a reason why this year, more than ever, the success and resilience of our partners deserved to be recognised. This is only the beginning of a long legacy of award-winners and industry acknowledgement as we plan to make these awards an annual event going forward.

We won’t just crown the winners based on numerical data. We’re looking deeper. Our Excellence Awards are an opportunity to spotlight our partner’s unique services. Our aim is to demonstrate the impact our partners have, to showcase their tireless work and how they go above and beyond in order to ensure their customers and communities’ success.

The award categories

We will be announcing the winners at our very first Partner of the Year (virtual) Awards ceremony on 23 November 2021. Entries will be open until 17 October 2021, with the finalists announced at the beginning of November.

There are two award categories open to SiteMinder Partner Program members and Hotel App Store partners: Excellence & Performance.
With a total of six different awards this year, all awards recognise our partners for their unwavering contribution to the industry.

Excellence Awards:

Decided by a panel of influential industry leaders, there will be three Excellence Awards:

  • Innovation Partner of the Year
  • Industry Champion of the Year
  • Rising Star of the Year

Nominations for the Excellence Awards are by submission only.

Performance Awards:

Based on annual performance, there will be three awards in this category:

All partner program members and Hotel App Store partners automatically qualify for the Performance Awards, no submission required.

The winner’s circle

The growth opportunities are endless for those ready to throw their hat in the ring. For partners that win an award, they are recognised by SiteMinder and the broader industry as a leading product or service for hoteliers. Reputation is not only elevated, but winners experience money-can’t-buy experiences like:

  • Extensive media exposure
  • Inclusion in a variety of SiteMinder publications and customer communications
  • A platform to present to SiteMinder customers at a future event
  • Premium listing on relevant SiteMinder Partner directory
  • Winners badge to add to your SiteMinder directory profile, your own company channels, email signature and website
  • A shiny trophy, of course – plus more.

We want to make sure the awards continue to pay off through brand exposure, reach and promotional opportunities. Even after the celebrations, the sweet taste of victory (and professional opportunities) will continue.

Growing stronger together

The whole is greater than the sum of its parts, and that is why the partners on our Partner Program and the Hotel App Store are integral to our delivery of excellence. We partner only with the best, and now we get to give back to our leading partners in a new way. Together, we positively impact the industry and create a future of unlimited opportunities for hoteliers and their customers.

Now is the time to celebrate our partners’ efforts to help hotels of the world become better at business.

Get involved

As a SiteMinder Partner, now is your time. Check out all of the details and enter your submission for the Excellence Awards here. View the criteria for the Performance Awards here if you’re a Partner Program member, or here if you’re a Hotel App Store Partner. Partner Program members can also see how they are currently placed to win a Performance Award by viewing the Performance Board here.

Not a partner yet? Take the first step to a rewarding relationship, click here to apply.

We can’t wait to celebrate (virtually) with you.

By Dean Elphick

Dean is the Senior Content Marketing Specialist of SiteMinder, the leading technology provider delivering hoteliers unbeatable revenue results. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at SiteMinder. Through content, Dean aims to provide education, inspiration, assistance and value for accommodation businesses looking to improve the way they run their operations achieve their goals.

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