Travel Trends

Such is the speed at which the travel industry changes, a new trend is already replacing the one you just learned about. It’s important to keep track of current trends to alter your business plan accordingly and maintain revenue.

Take advantage our blogs, keeping you updated of the latest news.


Flashpackers arriving at a hotel

Alternative Guest Segments: How to target ‘flashpackers’ at your hotel

It’s a market that has existed for some time, but flashpackers are travellers that hotels need to capitalise on with greater focus.

European city thriving in the latest travel industry trends

Hotel Market Trends: What are the top European traveller trends for your hotel?

European hotels find themselves in a healthy position for 2017 and 2018 with growth trends emerging in most key areas. This SiteMinder article explores the stats…

hotel industry

Hotel Industry News: Things you might have missed in April

Hotel industry news abounds every month and it’s nearly impossible to keep up with all the emerging reports. That’s why SiteMinder’s TrendTracker is here.

Around the world in 80 words: What did we learn about the top 100 city destinations?

City trends and data are a good indication of the local tourism performance of your region and what levels of business you should expect at your hotel.

4 key moments every hotelier should know about mobile bookings (…and tactics to convert guests)

Micro-moments are a key aspect of your hotel marketing plan. Make sure you’re influencing travellers in the right ways as they move through their booking journey.

Hotel Industry News: Things you might have missed in March

News and statistics in the travel world are impossible to keep up with, that’s why SiteMinder’s TrendTracker is here. Find out what you missed in March.

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.

The text "Hotel Industry News"

Hotel Industry News: Things you might have missed in February

With so many travel statistics emerging each month, it’s impossible to keep up. That’s why SiteMinder’s TrendTracker is here to keep you up-to-date.

State of the nation

State of the Nation 2017: Should hoteliers in Spain be preparing for a new golden age of tourism?

This SiteMinder report takes a visual look at the popularity of Spain as a tourism destination demonstrating why Spanish hoteliers should be preparing for a new golden era in attracting guests.

The word "hotel" and an arrowing pointing right

FREE infographic: The Hotel Industry of 2020: Predicting the future of hotel tech is difficult

The hotel industry of 2020 will be shaped by the rapid evolution of customer behaviour and expectation, but are hotels ready to meet the demand?

The text 'Things you might have missed"

Hotel Industry News: Things you might have missed in January

Hotel industry news is not always easy to keep up with, so SiteMinder has created the monthly TrendTracker to bring you all the latest in the travel world.

Hotel guests checking in

Guest booking behaviour: Are you thinking about targeting these important traveller groups in 2017?

Customer-focused thinking and research allow a hotel to curate the personalised experiences that all modern customers want. So when it comes to guest booking behaviour, are you targeting these groups?

hotel travel news

Hotel Industry News: Things you might have missed in December

With so much hotel and travel news to keep up with every month, SiteMinder’s TrendTracker is here to update you on the latest insights and statistics.

wellness travel

8 of the best wellness travel trends: How hotels and guests are meeting halfway

Wellness travel is enjoying its time in the sun, with both guests and hotels meeting halfway on creating enriching and healthy travel experiences.

business travellers

Bleisure vs workventure: What will define business travellers in 2017?

Business travellers are becoming a diverse group, opening up for opportunities for hotels to market to them. Here’s what’s new in 2017.

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