Staying at the forefront of the hotel industry is only possible with a combination of high standards, staff engagement and cutting-edge technology.
This is what Estefanía Muñoz, Director of Málaga Premium Hotel, and Álvaro Belber, its Revenue Manager, have firmly believed since the founding of Grupo Premium more than 10 years ago.
What started as a hostel in a prime location in Malaga city, Spain, is now a hotel group with two hotels and two holiday rental buildings, encompassing 232 beds. In addition to this, several restaurants are in operation around the city centre.
Changing with the times
The COVID pandemic brought change to their business model which, together with the constant growth of the group, meant that they needed to optimise the internal operations of each accommodation, and the time spent on it.
According to Álvaro, “Our distribution strategy has always been based on a fairly controlled and healthy channel mix to avoid disparities.”
“Over time, and taking into account market fluctuations and new regulations, we realised that it was time to consider new options to optimise the profitability and productivity of our distribution strategy. To do this, we needed software that was flexible enough to handle the diversity of our business.”
After a brief search for a new technology partner, Estefanía and Álvaro requested a demo of SiteMinder’s hotel software.
“We decided to implement SiteMinder because it is the most suitable option without a doubt: it is intuitive, fast and easy to use, and it allows us to deliver our pricing and distribution strategy more efficiently.”
“We are constantly growing, and we have plans to open more locations. Knowing that we can adapt the tool to our changing needs gives us great peace of mind.”
More revenue, less work
What if you could streamline your distribution and boost your hotel's revenue while also reducing your workload? Our smart hotel platform helps you do exactly that.
Learn more
Improved operational efficiency is essential for expansion plans
Estefanía and Álvaro told us that “since we implemented SiteMinder, we have seen a great deal of improvement when we need to apply changes in our rates and minimum stay requirements, which now we can do seamlessly and much easier. This is key to improving productivity and profitability for a revenue manager.”
“This allows us to be more productive and to have more time to invest in analysing data and making quicker decisions, which translates into a long term increase in bookings”.
SiteMinder: A technology partner for the future
Focusing on his experience using SiteMinder’s platform, Álvaro highlights that he was surprised by the speed and ease with which he implemented the channel manager.
“The implementation was very easy because the tool is intuitive, and the support team was very helpful. From the beginning, the process was seamless and effective. Whenever we needed something, we only needed to contact customer service. They are always available to help us solve any issues.”
After SiteMinder’s channel manager was set up for the group’s four properties, the team noticed an immediate change in the efficiency of their operations.
“One of the features that we value the most from SiteMinder’s channel manager is the bulk updates”, mentioned Álvaro. “It makes managing the availability, rates, minimum stays and resells much easier. Also having access to all of the channels for all the properties from one place saves us hours of manual work.”
When asked about Grupo Premium’s future plans, Estefanía and Álvaro said that they are already working on opening new properties.
“For us, SiteMinder is a strategic partner for our business, and it is key for our expansion plans. Also, thanks to the many integrations available, we know we won’t have any issues connecting our channel manager with any other technology that we need now or in the future”.
Thank you Estefanía and Álvaro for your time and amazing feedback! We wish you all the best in the future.