Discover Purs Hotel: A blend of timeless elegance and modern architecture
Purs Hotel is located in the charming town of Andernach, Germany. It is the first hotel entirely designed by Belgian designer and antiquarian Axel Vervoordt, showcasing his distinctive sense of style. Every room, suite, and object within the hotel reflects his unparalleled aesthetic, creating a warm and welcoming atmosphere that feels like home.
This unique establishment blends quiet luxury with exceptional architecture. The design is minimalist, timeless, and yet cosy, offering spaces that ensure a truly memorable stay. The hotel consists of 11 rooms, alongside the luxurious Purs Villa, located in a separate building. The villa adds two additional rooms to the overall experience.
What sets Purs apart is that it is the only hotel worldwide to be entirely designed by Axel Vervoordt, making it an exceptional destination. With its unique design and unparalleled atmosphere, Purs Hotel offers an unforgettable stay, combining art, comfort, and luxury in a way that no other property can.
Purs Hotel’s strategic partnership with Relais & Châteaux and SiteMinder
Relais & Châteaux is an international association of luxury hotels, resorts, and restaurants known for promoting excellence in hospitality and fine dining. Established in 1954 in France, the organisation represents over 580 properties in more than 60 countries, each offering a unique and authentic experience rooted in local culture, cuisine, and heritage.
Through its strategic partnership with SiteMinder, Relais & Châteaux provides its members with access to exclusive pricing plans designed to optimise savings and streamline operations. This collaboration also offers valuable industry insights, expert-led revenue masterclasses, and a range of collaborative growth opportunities. The partnership is focused on empowering hoteliers with innovative tools, strategies, and initiatives to boost profitability, improve efficiency, and drive long-term success.
When asked about the decision to join Relais & Châteaux and the value it brought to Purs Hotel, Tim, the revenue manager, explained:
“Relais & Châteaux is a renowned brand representing unique, exceptional hotels, and Purs aligns perfectly with that category.”
The primary objective for Purs Hotel was to expand its visibility and attract a broader, more international audience. Located in a relatively remote town in Germany, the hotel faced challenges in reaching global travellers who might not search specifically for its location.
“International travellers may not search for the town itself on Google, but if they discover our property through R&C, they’re more likely to visit. Our main goal was to significantly enhance our brand visibility,” Tim added.
He also emphasised that Relais & Châteaux places a strong focus on gastronomy, which aligns seamlessly with Purs Hotel’s offering of a fine-dining restaurant. This synergy between the hotel and its culinary experience makes R&C an ideal platform to highlight the holistic luxury and authenticity Purs provides.
Boosting bookings and revenue: The impact of Relais & Châteaux and SiteMinder
Purs Hotel has experienced a substantial increase in visibility, bookings and revenue, thanks to the synergistic impact of Relais & Châteaux and SiteMinder’s channel manager. These platforms have not only expanded the hotel’s reach but also attracted a diverse, international clientele.
In particular, the hotel recorded a significant rise in guests from key markets such as the United States, Belgium and Netherlands last year. This influx of global travelers, coupled with enhanced distribution and exposure through Relais & Châteaux’s prestigious network and SiteMinder’s technology, has directly contributed to increased revenue. The combination of these tools has positioned Purs Hotel as a highly desirable destination, reinforcing its standing in the competitive luxury hotel market.
Seamless onboarding and exceptional support with SiteMinder
SiteMinder provides comprehensive, round-the-clock customer support, ensuring that users can access assistance whenever they need it. Reflecting on his experience, Tim praised the level of support and the seamless onboarding process, stating:
“The support and onboarding experience were excellent. Anytime I encounter an issue, I reach out to the support team, and they’re always very helpful and friendly.”
Tim further highlighted his satisfaction with the platform, noting, “This is my first experience with SiteMinder, and I’m very happy to work with it. The platform is incredibly user-friendly, making it easy to navigate and manage.”
SiteMinder’s combination of intuitive design and dedicated customer support underscores its commitment to empowering hoteliers with tools that simplify operations and enhance their overall experience.
Thank you Tim for your amazing feedback. We wish Purs Hotel and all its guests the very best in the future!