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Read the mid-year edition of SiteMinder's Hotel Booking Trends report here

Latest opinions.

25 June 2026

Opinion

The future of distribution isn’t passive connectivity. It’s agentic execution.

8 January 2026

Opinion

Should hoteliers become AI experts?

8 January 2026

Opinion

How hoteliers can capitalise on the potential of AI

26 June 2024

Opinion

Why siloed hotel tech categories should be removed from our vocabulary

24 October 2023

Opinion

What SiteMinder’s Changing Traveller Report reveals about those planning to stay with a hotel group or chain

23 October 2023

Opinion

An open letter to the global hotel industry from SiteMinder’s CEO

14 July 2023

Opinion

The critical trait that every tech company must hardwire into its software engineers

27 June 2022

Opinion

How can you have a career in tech? Don’t be afraid to ask!

8 June 2022

Opinion

How we plan agile features without floating over the waterfall