Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution. Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.

Your complete guide to hotel market segmentation

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment.

Hospitality marketing: Strategies to boost your bookings

This blog dives into marketing for hospitality and tourism in a rapidly changing environment and provides an overview of current trends and strategies for hoteliers.

Content marketing for hotels: Full guide with tips and examples

Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Here's everything you need to know about mastering content marketing at your hotel.

5 ways you can master your property’s marketing with hotel software [Free ebook]

Technology enables you to access more data quicker, automate processes, inform strategies, personalise guest communications, and more. This will help you stay on top of all your hotel marketing challenges.

Your hotel’s essential SEO cheat sheet

With SEO being such a crucial ingredient to winning guests online, it's helpful for your hotel to have one source to unpack what makes great SEO and put the tips into action.

Hotel digital marketing strategies to help you succeed this year

We’ll walk through the most popular and effective tactics and provide the examples, information and inspiration you need to take the next steps.

Coronavirus (COVID-19) recovery hope for hotels in the domestic tourism market

With parts of the world beginning to reopen, hoteliers will have to work hard to capture the one available audience - the domestic tourism market.

Why personalisation can deliver 6% more revenue for your hotel

Booking personalisation is the key to a guest's heart, and also your hotel's revenue. Find out how you can get 6% more at your property.

Hotels can write great content and blogs to convert guests online.

Hotel blogging ideas: How to write creative content that converts guests

When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to. Here’s how to be creative when you have new blogging ideas.

How to create great destination content using Airbnb’s Guidebook approach

Airbnb have a good handle on how to give guests great destination content and personal recommendations. Here’s how you can do it at your hotel.

Examples of hotels perfecting the Facebook marketing funnel

5 examples of how your hotel can nail the Facebook conversion funnel

Facebook is a huge marketplace for your hotel to attract bookings, but you need to adopt strategies that focus on a full-funnel approach to be successful. Here are some tips.

Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?

Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.

5 things you can do right now to ensure travellers find your hotel website

Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...

Pay-per-click for hotels: What you need to know

Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.