Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution. Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.

Coronavirus (COVID-19) recovery hope for hotels: Exploring the domestic tourism market

With parts of the world beginning to reopen, hoteliers will have to work hard to capture the one available audience - the domestic tourism market.

Why personalisation can deliver 6% more revenue for your hotel

Booking personalisation is the key to a guest's heart, and also your hotel's revenue. Find out how you can get 6% more at your property.

Hotel blogging ideas: How to write creative content that converts guests

Hotels can write great content and blogs to convert guests online.

When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to. Here’s how to be creative when you have new blogging ideas.

How to create great destination content using Airbnb’s Guidebook approach

Airbnb have a good handle on how to give guests great destination content and personal recommendations. Here’s how you can do it at your hotel.

Examples of hotels perfecting the Facebook marketing funnel

5 examples of how your hotel can nail the Facebook conversion funnel

Facebook is a huge marketplace for your hotel to attract bookings, but you need to adopt strategies that focus on a full-funnel approach to be successful. Here are some tips.

Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?

Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.

5 things you can do right now to ensure travellers find your hotel website

Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...

Pay-per-click for hotels: What you need to know

Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.

Building a killer hotel brand: 4 examples of hotels owning their identity

Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.

5 of the best must-watch marketing tutorial videos for hotel managers

If you’re short on time but are still struggling to get a grasp on your hotel marketing plan, these quick video tutorials may be able to help.

Why digital media is so important for increasing your hotel sales

Digital media is clearly now a dominant way for businesses to sell their products or services, none more so than hotels. Here’s why it’s so useful.

Visual content resonates in travel marketing

What type of visual content resonates the most with travellers?

Visual content is one of the most effective ways to get people engaging with your brand. Here are some suggestions on how you can use it at your hotel.

How to effectively advertise your hotel online

Effective online advertising is vital for the success of your hotel business. SiteMinder reveals what advertising techniques you should be investing in.

Tease, Amplify and Echo: Google’s advice on creating hotel video ads

Use the power of video marketing at your hotel. Learn how to make effective hotel videos with this simple advice from Google.

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