Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution.

Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.


Hotel content marketing strategies

Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?

Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.

hotel website

5 things you can do right now to ensure travellers find your hotel website

Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it…

PPC campaign for a hotel

Pay-per-click for hotels: What you need to know

Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.

Successful hotel brand

Building a killer hotel brand: 4 examples of hotels owning their identity

Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.

Hotel refreshes their marketing strategies

How to stop your hotel marketing strategies becoming stale

Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.

5 of the best must-watch marketing tutorial videos for hotel managers

If you’re short on time but are still struggling to get a grasp on your hotel marketing plan, these quick video tutorials may be able to help.

Digital media channels for hotels

Why digital media is so important for increasing your hotel sales

Digital media is clearly now a dominant way for businesses to sell their products or services, none more so than hotels. Here’s why it’s so useful.

What type of visual content resonates the most with travellers?

Visual content is one of the most effective ways to get people engaging with your brand. Here are some suggestions on how you can use it at your hotel.

Hotel 2018 marketing plan

8 tactics you need to include in your 2018 hotel marketing plan

2018 is a brand new opportunity to create success at your hotel. Here are the marketing tactics you should consider using.

Hotel online ad

How to effectively advertise your hotel online

Effective online advertising is vital for the success of your hotel business. SiteMinder reveals what advertising techniques you should be investing in.

Hotel marketing in the travel industry

Three key online marketing challenges facing hotels

Hotels face a myriad of marketing challenges in today’s travel industry. Here are three major concerns to take note of.

video marketing at hotel

Tease, Amplify and Echo: Google’s advice on creating hotel video ads

Use the power of video marketing at your hotel. Learn how to make effective hotel videos with this simple advice from Google.

Hotel promoting their event through Facebook

How to promote your hotel’s events through Facebook

Events can be a lucrative activity for your hotel but it’s important you learn how to market them properly. Here’s how Facebook can help.

Encontrando un hotel en Google

7 sure-fire ways for your hotel to be found on Google

Being found on Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.

Facebook advertising in the tourism industry

Advertising your hotel business: What are your competitors promoting on Facebook?

Hotel advertising on Facebook is not as targeted as it could be according to a recent analysis of more than 100 ads. SiteMinder looks at the findings.

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