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Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution. Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.

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Why personalisation can deliver 6% more revenue for your hotel

Why personalisation can deliver 6% more revenue for your hotel

Booking personalisation is the key to a guest's heart, and also your hotel's revenue. Find out how you can get 6% more at your property.

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How to target travellers at your hotel using advice from Expedia

To get more bookings and better conversions it’s important to target your marketing properly. Use this advice from Expedia to find the right guests for your hotel.

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Hotel blogging ideas: How to write creative content that converts guests

Hotels can write great content and blogs to convert guests online.

When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to. Here’s how to be creative when you have new blogging ideas.

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How to create great destination content using Airbnb’s Guidebook approach

Airbnb have a good handle on how to give guests great destination content and personal recommendations. Here’s how you can do it at your hotel.

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Examples of hotels perfecting the Facebook marketing funnel

5 examples of how your hotel can nail the Facebook conversion funnel

Facebook is a huge marketplace for your hotel to attract bookings, but you need to adopt strategies that focus on a full-funnel approach to be successful. Here are some tips.

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Hotel content marketing strategies

Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?

Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.

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hotel website

5 things you can do right now to ensure travellers find your hotel website

Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...

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PPC campaign for a hotel

Pay-per-click for hotels: What you need to know

Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.

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Building a killer hotel brand

Building a killer hotel brand: 4 examples of hotels owning their identity

Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.

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Hotel refreshes their marketing strategies

How to stop your hotel marketing strategies becoming stale

Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.

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5 of the best must-watch marketing tutorial videos for hotel managers

If you’re short on time but are still struggling to get a grasp on your hotel marketing plan, these quick video tutorials may be able to help.

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Digital media channels for hotels

Why digital media is so important for increasing your hotel sales

Digital media is clearly now a dominant way for businesses to sell their products or services, none more so than hotels. Here’s why it’s so useful.

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Visual content resonates in travel marketing

What type of visual content resonates the most with travellers?

Visual content is one of the most effective ways to get people engaging with your brand. Here are some suggestions on how you can use it at your hotel.

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8 tactics you need to include in your 2018 hotel marketing plan

8 tactics you need to include in your 2018 hotel marketing plan

2018 is a brand new opportunity to create success at your hotel. Here are the marketing tactics you should consider using.

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Hotel online ad

How to effectively advertise your hotel online

Effective online advertising is vital for the success of your hotel business. SiteMinder reveals what advertising techniques you should be investing in.

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  • Solutions
    • Independent hotels
    • Groups and chains
    • Enjoy higher occupancy and revenue
    • Get more direct bookings
    • Stay ahead of your competition
    • Save time and money
  • Products
    • Channel manager
    • Online booking engine
    • Hotel website design
    • Hotel business intelligence
    • Global Distribution System
  • Partners
    • Become a partner
    • SiteMinder Exchange
    • Integrations
    • Online travel agencies
    • Wholesalers
    • Global distribution system
    • Internet booking engines
    • Property management systems
    • Central reservation systems
    • Revenue management systems
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    • Technology
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