Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution.

Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.


How to represent your hotel across the entire guest booking journey (part two)

There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.

hotel personalising guest service online

Why personalisation can deliver 6% more revenue for your hotel

Booking personalisation is the key to a guest’s heart, and also your hotel’s revenue. Find out how you can get 6% more at your property.

Video marketing in the hotel industry

Why your hotel needs video marketing (with brilliant examples)

Hotel video marketing is an extremely effective tool for engaging potential guests and driving traffic to your website. Here’s why you should be doing more.

Hotel uses SEO best practice to improve search ranking

Ask the Hotel Experts: What actionable steps do hoteliers need to take to master their SEO?

As hotels battle to maintain their search rankings SiteMinder wanted to lend as much support as possible, so we spoke to geoLocal SEO expert Lisa Baade.

Chinese tourists in a tourist destination

Ask the Hotel Experts: “Attracting Chinese tourists is no longer one-size-fits-all”

Putting plans into place to attract more Chinese travellers has sometimes been easier said than done, but SiteMinder spoke to China Ready Now to find some practical tips.

5 effective tactics for attracting international guests to your hotel

Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.

Google My Business for Hotels: Why your profile is a free marketing gift

Google My Business is a great resource for your hotel to begin optimising search rankings. Learn how this free tool can get your hotel seen by potential guests everywhere.

Hotel Marketing Tips: 8 key reasons why the search landscape is shifting for hotels

Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic…

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.

Hotel website on an iPhone

Hotel Marketing Tips: 7 great examples of hotels getting it right on Instagram

Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.

Abandoned Direct Bookings: 3 quick wins to get your guests to commit to a hotel reservation

Abandoned Direct Bookings: 3 quick wins to get your guests to commit to a hotel reservation

Abandoned bookings are a huge source of frustration and lost revenue for hotels. But there are some common areas that can be worked on to increase conversions. Here’s some advice from SiteMinder…

8 reasons why a mobile app is a good idea for your hotel

8 reasons why a mobile app is a good idea for your hotel

A mobile app is the next logical step to boost your customer service, data analysis, and technological advancement. Here’s why we think it’s such a good idea…

chinese market

How to use hotel digital marketing techniques to leverage the Chinese market

The Chinese market is a difficult nut to crack when it comes to digital marketing but there are some essential techniques you can use. Find them here…

Free SEO cheat sheet: Best practice advice for hotels looking to improve their Google rankings

This free SEO cheat sheet answers all these questions and more – including: What keywords should you focus on? How to optimise your images for SEO? And where to place keywords for the best on-page optimisation?

Searching for the features a hotel needs in their booking engine

Hotel Booking Engine: What benefits and features should you look for?

What are the benefits of using a hotel booking engine? What key features should you look for in a online booking system? SiteMinder explores the topic in this blog post.

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