Why personalisation can deliver 6% more revenue for your hotel
Booking personalisation is the key to a guest's heart, and also your hotel's revenue. Find out how you can get 6% more at your property.
Digital Marketing
Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution. Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.
5 examples of how your hotel can nail the Facebook conversion funnel
Facebook is a huge marketplace for your hotel to attract bookings, but you need to adopt strategies that focus on a full-funnel approach to be successful. Here are some tips.
Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?
Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.
5 things you can do right now to ensure travellers find your hotel website
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...
Pay-per-click for hotels: What you need to know
Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.
Building a killer hotel brand: 4 examples of hotels owning their identity
Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.
How to stop your hotel marketing strategies becoming stale
Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.
5 of the best must-watch marketing tutorial videos for hotel managers
If you’re short on time but are still struggling to get a grasp on your hotel marketing plan, these quick video tutorials may be able to help.
Why digital media is so important for increasing your hotel sales
Digital media is clearly now a dominant way for businesses to sell their products or services, none more so than hotels. Here’s why it’s so useful.
What type of visual content resonates the most with travellers?
Visual content is one of the most effective ways to get people engaging with your brand. Here are some suggestions on how you can use it at your hotel.
8 tactics you need to include in your 2018 hotel marketing plan
2018 is a brand new opportunity to create success at your hotel. Here are the marketing tactics you should consider using.
How to effectively advertise your hotel online
Effective online advertising is vital for the success of your hotel business. SiteMinder reveals what advertising techniques you should be investing in.