Hotels face a myriad of marketing challenges in today’s travel industry. Here are three major concerns to take note of.
Use the power of video marketing at your hotel. Learn how to make effective hotel videos with this simple advice from Google.
Events can be a lucrative activity for your hotel but it’s important you learn how to market them properly. Here’s how Facebook can help.
Being found on Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.
Hotel advertising on Facebook is not as targeted as it could be according to a recent analysis of more than 100 ads. SiteMinder looks at the findings.
There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.
Hotel video marketing is an extremely effective tool for engaging potential guests and driving traffic to your website. Here’s why you should be doing more.
As hotels battle to maintain their search rankings SiteMinder wanted to lend as much support as possible, so we spoke to geoLocal SEO expert Lisa Baade.
Putting plans into place to attract more Chinese travellers has sometimes been easier said than done, but SiteMinder spoke to China Ready Now to find some practical tips.
Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.
Google My Business is a great resource for your hotel to begin optimising search rankings. Learn how this free tool can get your hotel seen by potential guests everywhere.
Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic...
Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.
Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.
A mobile app is the next logical step to boost your customer service, data analysis, and technological advancement. Here's why we think it's such a good idea...