Being found on Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.
Hotel advertising on Facebook is not as targeted as it could be according to a recent analysis of more than 100 ads. SiteMinder looks at the findings.
There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.
Hotel video marketing is an extremely effective tool for engaging potential guests and driving traffic to your website. Here’s why you should be doing more.
As hotels battle to maintain their search rankings SiteMinder wanted to lend as much support as possible, so we spoke to geoLocal SEO expert Lisa Baade.
Putting plans into place to attract more Chinese travellers has sometimes been easier said than done, but SiteMinder spoke to China Ready Now to find some practical tips.
Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic...
Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.
Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.
A mobile app is the next logical step to boost your customer service, data analysis, and technological advancement. Here's why we think it's such a good idea...
This free SEO cheat sheet answers all these questions and more - including: What keywords should you focus on? How to optimise your images for SEO? And where to place keywords for the best on-page optimisation?
What are the benefits of using a hotel booking engine? What key features should you look for in a online booking system? SiteMinder explores the topic in this blog post.
Your hotel marketing investment should be based on the strategies that will produce the best results for your hotel. Here are the five most important areas you should spending money on...
This video reveals what hotels need to know about SEO. By implementing these SEO best practices hotels can get more bookings directly on their website.
6 tips on how to more effectively leverage the capabilities of email marketing as part of your overall strategy to promote your hotel and increase revenue.