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Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution.

Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.


Design tips for your hotel website: Why you should make these features your main focus

Why is good website design important for your hotel? And how can you get started if you’re a beginner with no design skills? This SiteMinder blog looks at the best examples of hotel website design for true inspiration…

Hotel SEO Cheat Sheet & Free Webinar: How to improve your Google rankings

What is SEO? Is your hotel website built with SEO in mind? How should you start with your keyword strategy? All this, and more, answered in our blog.

Free SEO webinar: How to improve your hotel’s Google search rankings

This free SEO webinar from SiteMinder will help you understand: the basics of search engine optimisation (SEO) and how to improve your Google rankings with actionable best practice and steps.

http://www.siteminder.com/r/technology/hotel-mobile-technology/google-trips-travel-industry-hotel

How Google Trips will affect the travel industry and your hotel

Google’s new app, Trips, has made travelling easier for tourists and professionals. Here’s an in-depth look at the features and how it impacts your hotel…

Hotel web design: How travellers read your website (…and how to get them to click on call-to-action buttons)

The way that travellers read your website is an important consideration in hotel web design. Here are some strategies to make sure your CTA gets clicked.

Adwords update for hotel marketers: Mobilegeddon continues

Google recently made updates to their Adwords platform that significantly impact the way hotel marketers approach online marketing – especially when it comes to mobile. Learn about what they are and how they impact your hotel…

The Independent Hotelier’s Guide to Search Engine Optimisation

Do you want your independent hotel to rank first on Google? Download this FREE eBook to learn about how you can use SEO to attract and convert today’s travellers.

Drive more hotel bookings: 5 ways to make sure your hotel packages pack a punch

Packages are passé. Bed and breakfast is the norm – and somewhat expected. So how do you drive more hotel bookings with hotel packages that pack a punch. This SiteMinder blog has five creative ideas…

How to improve conversions on your hotel’s most important landing page

Which page on your website is the most important for converting prospective guests? And how can you improve the number of people converting? Here’s some best practice advice…

Top hotel marketing ideas: 3 effective ways to get your guests booking online

You may be too strapped for time to think about how you can innovate your marketing efforts, but it’s important to constantly evolve in this competitive landscape. Here some hotel marketing ideas to get guests booking…

How to use Instagram to promote your hotel and attract guests

With more than 400 million users, Instagram is fast becoming the front-runner in the race for the biggest social media influence – it’s especially powerful for hotels looking to attract guests.

5 reasons your hotel should publish a blog (…and 3 reasons not to)

Should your hotel publish a blog? There are many reasons to host a blog on your website and regularly publish content. Here are 5 good reasons to have a blog…and 3 reasons not to.

Content marketing for hotels: How to get started telling your hotel’s story

Content marketing is more than just a buzzword. Here’s how your hotel can get started telling your property’s unique story.

Millennials & Travel: 20 interesting stats we learned about millennial hotel guests

Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences…

How to grow your hotel’s Facebook page likes organically

Your guests are using Facebook for at least 20 minutes a day – so what ideas can you use to grow your hotel’s Facebook page likes organically?

Hotel website design: 10 things you should understand about working with Canvas

SiteMinder recently launched a website creator called Canvas to help hoteliers with their hotel website design. Here are 10 things you should understand about Canvas and how you can work with it…

Win a brand new hotel website FREE for a year – powered by SiteMinder’s Canvas

Is your hotel’s website in need of a makeover? Enter this SiteMinder competition where you could win a new website FREE for a year!

Why you should treat your hotel’s website like a beautiful store window display

How can the four golden rules of storefront window displays be applied to the design of your hotel’s website? This SiteMinder blog explains the thinking behind the theory…

What are the three types of strong online presence that your hotel needs in 2016?

With increasingly connected and mobile guests, hotels are finding it important to adapt in order to maintain and grow their market share. Here are the three types of strong online presence that your hotel needs online in 2016…

Want more direct hotel bookings? 6 easy ways to instantly achieve this via your hotel website

If you want more direct hotel bookings, here are 6 easy ways to instantly achieve that via your hotel’s website…

Why your hotel needs a mobile-friendly website (and why it’s easier to achieve than it sounds)

You know your hotel needs a mobile-friendly website. But it sounds like a daunting task. This SiteMinder blog explains why it’s completely necessary and much easier than it sounds…

Hotel bookings: Research shows two major booking behaviour changes rising among guests

This SiteMinder blog explores new findings from Sojern showing that two major changes are occurring when it comes to the booking patterns of hotel guests.

Your ultimate A-to-Z guide to web design: 26 elements you need to create your hotel website

Your hotel’s ultimate A-to-Z guide to beautiful website design, produced by SiteMinder, will help answer some of your questions, such as: What is responsive design?; What should be on a website’s homepage?; How can calls-to-action improve navigation?; and Why does a website need plenty of white space?

Hoteliers, your new website is waiting – but do you build or buy?

This in-depth opinion piece from SiteMinder co-founder and MD Mike Ford, explores the debate around website build projects and the quality of the end result. So, should a hotel completely start from scratch with a custom-made website? Or can website creators deliver results that are not only just as good, but in fact better?

Before and After: 3 brilliant ways a country hotel took back control of its website with Canvas

Taking control of your hotel’s website design can feel like a huge task. Here’s how a country hotel used website creator Canvas to take instant ownership…

4 easy ways to maximise social media using your internet booking engine

Social media presents a huge opportunity for hoteliers and this blog from SiteMinder looks at how you can maximise social with your internet booking engine.

9 brilliant business insights from the Travel Marketing Summit 2015

SiteMinder attended the inaugural Travel Marketing Summit 2015, hosted by Mumbrella. Here are nine brilliant business insights from travel marketers…

How your mobile website can get friendly with Google

With big changes to Google search rankings coming in April, hotels must ensure their websites are mobile-friendly. SiteMinder explores the requirements…

Mobile bookings: Is your hotel tapping into a captive audience?

Statistics show that a typical smartphone user checks their mobile 1,500 times a week. Is your hotel tapping into the huge potential for mobile bookings?

5 content marketing tips to convert more guests

By Mark Abramowitz, VP Marketing, SiteMinder Want to appeal to your website visitors and inspire them to make bookings? It’s not enough to post a few static images of your hotel or luxurious infinity edge pool and hope for the best. Second only to internet advertising in accelerated growth, content marketing now accounts for more… Read more »

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