Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution.

Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.


Google My Business for Hotels: Why your profile is a free marketing gift

Google My Business is a great resource for your hotel to begin optimising search rankings. Learn how this free tool can get your hotel seen by potential guests everywhere.

Hotel Marketing Tips: 8 key reasons why the search landscape is shifting for hotels

Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic…

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.

Hotel website on an iPhone

Hotel Marketing Tips: 7 great examples of hotels getting it right on Instagram

Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.

Abandoned Direct Bookings: 3 quick wins to get your guests to commit to a hotel reservation

Abandoned Direct Bookings: 3 quick wins to get your guests to commit to a hotel reservation

Abandoned bookings are a huge source of frustration and lost revenue for hotels. But there are some common areas that can be worked on to increase conversions. Here’s some advice from SiteMinder…

8 reasons why a mobile app is a good idea for your hotel

8 reasons why a mobile app is a good idea for your hotel

A mobile app is the next logical step to boost your customer service, data analysis, and technological advancement. Here’s why we think it’s such a good idea…

chinese market

How to use hotel digital marketing techniques to leverage the Chinese market

The Chinese market is a difficult nut to crack when it comes to digital marketing but there are some essential techniques you can use. Find them here…

Free SEO cheat sheet: Best practice advice for hotels looking to improve their Google rankings

This free SEO cheat sheet answers all these questions and more – including: What keywords should you focus on? How to optimise your images for SEO? And where to place keywords for the best on-page optimisation?

Searching for the features a hotel needs in their booking engine

Hotel Booking Engine: What benefits and features should you look for?

What are the benefits of using a hotel booking engine? What key features should you look for in a online booking system? SiteMinder explores the topic in this blog post.

Marketing tips for hotels

5 ways you should be investing your marketing dollars…and crucial reasons why

Your hotel marketing investment should be based on the strategies that will produce the best results for your hotel. Here are the five most important areas you should spending money on…

6 ways to promote your hotel and increase revenue with email marketing

6 tips on how to more effectively leverage the capabilities of email marketing as part of your overall strategy to promote your hotel and increase revenue.

Design tips for your hotel website: Why you should make these features your main focus

Why is good website design important for your hotel? And how can you get started if you’re a beginner with no design skills? This SiteMinder blog looks at the best examples of hotel website design for true inspiration…

Hotel SEO Cheat Sheet & Free Webinar: How to improve your Google rankings

What is SEO? Is your hotel website built with SEO in mind? How should you start with your keyword strategy? All this, and more, answered in our blog.

Free SEO webinar: How to improve your hotel’s Google search rankings

This free SEO webinar from SiteMinder will help you understand: the basics of search engine optimisation (SEO) and how to improve your Google rankings with actionable best practice and steps.

http://www.siteminder.com/r/technology/hotel-mobile-technology/google-trips-travel-industry-hotel

How Google Trips will affect the travel industry and your hotel

Google’s new app, Trips, has made travelling easier for tourists and professionals. Here’s an in-depth look at the features and how it impacts your hotel…

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