Not all data is created equal: How real-time data directly correlates to hotel revenue and profit
Not all data is created equal. Here's how you should be using real-time data to drive profitability at your hotel...
Revenue Management
Effective revenue management is one of the most important aspects of running your hotel. You need to make intelligent pricing decisions to drive more guests and profit to your property. Explore our articles for a better understanding of revenue management or download our eBook to get started on the fundamentals at your hotel.
Exclusive Q&A: ARMA founder talks revenue management, says it’s “not a set-and-forget process”
We speak to Melissa Kalan, Founding Director at the Australian Revenue Management Association (ARMA), about the best way independent hotels can get started with revenue management.
Revenue management rules: 3 key pieces of advice to help you drive profit at your hotel
With more than 20 years’ experience in distribution and revenue management, Eva Lopis, now revenue manager at Gatrooms, shares her best advice for using market insights to optimise pricing strategies in today’s increasingly competitive environment…
Revenue Management Rules: 6 brilliant lessons your hotel should be following to maximize bookings
With so many different approaches to revenue management hoteliers are spoiled for choice when it comes to following best practice. SiteMinder spoke to Stefan Wolf, senior vice president revenue & distribution strategy for the ONYX Hospitality Group, about his top tips for getting ahead of the competition...
The Science of Supply and Demand: Is your hotel maximizing room revenue?
How can the science of supply and demand be applied to your hotel and your strategy for how to price your rooms? SiteMinder looks at five important considerations to maximise bookings using revenue management disciplines...
Hotel Technology 2020: What will the hotel of the future look like?
Wearables, virtual reality, and 3D printing are all significant trends demanding attention in the technology sector. So, how will hotel technology shape our guest experience of the future?
3 simple ways Travelodge used guest experience to deliver double-digit growth
Travelodge has delivered a stellar performance with impressive growth across RevPAR, revenue, and average room rate. What did the brand do to improve guest experience?
Online Distribution & Hotel Marketing: What are the biggest challenges on the minds of hoteliers?
When it comes to managing online distribution and hotel marketing, what are the biggest challenges keeping hoteliers up at night?
Hotel data knowledge + visibility: Why you should understand these essential metrics for your hotel
Understanding hotel data is key to making sure you're attracting, reaching, and converting global guests. Here's why you should understand the essential metrics...
Last-minute bookings: How your hotel can run at 100% occupancy
Last-minute bookings offer a real opportunity for hotels – if they have the right technology. SiteMinder offers advice to help sell those very final rooms.
Why you should never hide surcharges in your hotel’s room rate
New research shows that hotels are applying more fees and surcharges for extras than ever before - SiteMinder shows why your hotel should be transparent...
The future of revenue management – part 2 of 2
Explore three recommendations for hotels to regain some of their lost margin and learn how to maximise the impact of their revenue management techniques.
The future of revenue management – part 1 of 2
Lists of some of the developments, complexities and challenges today’s hoteliers face in the bid to optimise their revenue and returns.
How to use yield rates to maximise your hotel’s revenue growth – part 2 of 2
Hotels must embrace yield management as a core driver of profitability. Offer your guests the right mix of room types, prices and promotions & maximise ROI.
How to use yield rates to maximise your hotel’s revenue growth – part 1 of 2
Understanding, anticipating and influencing your guests’ behaviour in order to maximise revenue or profits for your hotel is pivotal pricing strategy for to