How social media use is changing (and how your hotel can keep up with it)
The way social media is used has already gone through many changes in its short lifespan. Has your hotel been keeping up with it?
Marketing
Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.
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Understanding how chatbots can deliver more revenue to your hotel
Chatbots are being heralded as a huge advantage when it comes to guest experience, but what about the impact on revenue?
Hotel website design: How to optimise images for SEO
Images can play a vital part in your hotel’s search engine optimisation. Here’s how to make sure they don’t harm your ranking.
On-Demand Webinar: Personalise this: How hotels can regain ownership of their guests
Learn how technology and the hospitality industry can meet halfway to help you create a better guest experience and most important to generate and maintain guest loyalty.
How to avoid bad reviews from hotel guests
It will be extremely hard to avoid all negative reviews at your hotel but there are some common causes that are very easy to avoid if you take the time to learn them.
Can FOMO really be used to target travellers at your hotel?
We’ve all felt at some stage like we’re missing out on something. It happens every day, so why not use FOMO marketing at your hotel to capture bookings?
How the sharing economy builds trust with guests (and what hotels can learn)
The sharing economy has to work very hard to build trust in its services from users and hotels can learn from this experience.
If the World Cup was won on hotel booking sales…
With the final stages of the competition upon us, we began to wonder which countries would advance through the tournament if the world cup was decided on hotel booking sales instead of goals scored. Check out the wall chart here.
Hotel blogging ideas: How to write creative content that converts guests
When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to. Here’s how to be creative when you have new blogging ideas.
Hotel booking data: The top 4 web conversion metrics you need to use
The amount of data now afforded to hoteliers via technology is now so wide-ranging it can be overwhelming. Sometimes it’s easier to focus on the simple ways to increase website conversions, and you can find some here.
Webinar: The New Frontier of Online Distribution: Airbnb for Boutique Hotels and B&Bs
Learn about this new technology in our on-demand webinar where we explain the details behind selling your rooms via Airbnb.
What modern hotel marketers can learn from advertising of the past
Not everything you do has to be new. There are some marketing principles which have held true over a long period of time. Here are some simple lessons you can repeat at your hotel.
How do Instagram’s new features compare to Facebook for hotels?
Instagram has announced a range of positive new features to drive more engagement and revenue. Here’s what your hotel business should know.
How to create great destination content using Airbnb’s Guidebook approach
Airbnb have a good handle on how to give guests great destination content and personal recommendations. Here’s how you can do it at your hotel.
5 examples of how your hotel can nail the Facebook conversion funnel
Facebook is a huge marketplace for your hotel to attract bookings, but you need to adopt strategies that focus on a full-funnel approach to be successful. Here are some tips.