Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

PPC campaign for a hotel

Pay-per-click for hotels: What you need to know

Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.

Successful hotel brand

Building a killer hotel brand: 4 examples of hotels owning their identity

Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.

Hotel refreshes their marketing strategies

How to stop your hotel marketing strategies becoming stale

Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.

Encontrando un hotel en Google

7 sure-fire ways for your hotel to be found on Google

Being found on Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.

Hotel reviews are the golden egg

How to influence travellers: Why reviews are the golden egg at your hotel

Your hotel’s online reviews are one of the most vital aspects of your distribution plan. Collect as many positive reviews as you can to build a profitable business.

5 effective tactics for attracting international guests to your hotel

Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.

Trends dominating the Latin American hotel industry

Can your hotel capitalise on the six megatrends changing the LATAM hotel market?

Six new and exciting trends are emerging within the Latin American travel market. Here’s what they mean and how your hotel can capitalise.

Hotel online marketplace

The danger for hotels that haven’t established themselves in the online marketplace

It’s now or never for hotels that don’t have an established online presence. Wait any longer to embrace modern distribution and technology strategies and your business will be too far behind the competition.

Hotel 2018 marketing plan

8 tactics you need to include in your 2018 hotel marketing plan

2018 is a brand new opportunity to create success at your hotel. Here are the marketing tactics you should consider using.

Changes to Facebook’s newsfeed and how this will impact your hotels social media

How changes to Facebook’s newsfeed will impact your hotel’s social media plans

With Facebook making another major change to its algorithm, your hotel needs to be ready to adapt content and stay engaged with your prospective and existing guests.

Hotel and Social Media Marketing: 15 stats you need to know

These 15 stats from SiteMinder justify why your hotel needs to be engaging in social media marketing.

Hotel promoting their event through Facebook

How to promote your hotel’s events through Facebook

Events can be a lucrative activity for your hotel but it’s important you learn how to market them properly. Here’s how Facebook can help.

How to turn your hotel website into a beautiful storefront for customers

Your first meeting with guests is not when they enter your hotel, it’s when they visit your website. Make sure you delight and excite them.

Beautiful hotel website designs

5 hotel website designs to inspire you in 2018

A well-designed website says a lot about your hotel brand and goes a long way in helping you get more direct bookings. SiteMinder takes a look at some of the most beautifully designed hotel websites to inspire you in 2018.

How to choose the best website builder & editor: A guide for independent hoteliers

To optimise your hotel website, increase conversions, and raise revenue from direct bookings you need an intuitive and beautiful website builder & editor.

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