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Marketing

Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.

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5 ways you can master your property’s marketing with hotel software [Free ebook]

Technology enables you to access more data quicker, automate processes, inform strategies,  personalise guest communications, and more. This will help you stay on top of all your hotel marketing challenges.

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Your hotel’s 10-tip guide for increasing room sales

It's not always easy to navigate challenges in the current industry and also implement effective sales strategies at your hotel. That’s why we’ve created this 10-tip guide to get you on the right track.

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Art and science of hotel bookings

How to make the most profit at your hotel with holiday bookings

Discover the impact of holiday bookings to hoteliers and different ways to increase online bookings during holidays.

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Your hotel’s essential SEO cheat sheet

With SEO being such a crucial ingredient to winning guests online, it's helpful for your hotel to have one source to unpack what makes great SEO and put the tips into action.

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SiteMinder’s expert content series: Hotel websites edition with Pebble Design

In part one we spoke to Brendan Veary, director at Pebble Design, about the importance of quality websites and best practices for hotels.

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The ultimate guide to social media marketing for hotels

This blog will guide you through why social media is so important in marketing and how to use social media to your hotel’s advantage.

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Facebook marketing made easy: Your hotel’s must-have cheat sheet

This cheat sheet will be a handy reference point for you to ensure no stone is unturned when trying to attract and acquire guests on Facebook.

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Hotel digital marketing: Strategy guide

Create an effective hotel digital marketing strategy that will help you maximise your hotel's online presence and drive revenue.

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Your hotel’s complete guide to Facebook marketing

In this blog we’ll give you a complete overview of why Facebook marketing can be so important for your hotel, how to get started, and a bunch of tips and tricks to do it effectively.

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Who is your hotel guest? How to identify and attract your property’s customer segments

This blog will take you through why it’s so important to develop a robust understanding of hotel guest segments and how you can take advantage of the data you gather.

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On-demand panel discussion: ‘RECONNECT’ USA & Canada

In this exciting, interactive panel discussion, a group of industry experts outline the state of play in 2021 and offer hoteliers a way to reconnect their business with the travel world.

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Coronavirus (COVID-19) recovery hope for hotels

Coronavirus (COVID-19) recovery hope for hotels in the domestic tourism market

With parts of the world beginning to reopen, hoteliers will have to work hard to capture the one available audience - the domestic tourism market.

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Hotel reviews

Hotel reviews: How to manage online guest reviews at your property

It’s clear hotel operators must become adept in the art of handling online guest reviews in order to stay competitive in today’s transparent business landscape. This blog will give you an in-depth guide to managing online reviews at your hotel.

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On-demand webinar

On-demand webinar: Building Beyond the Basics of Revenue Management

In this on-demand webinar, SiteMinder provides a plan for US hoteliers on how to cater for business travelers and attract more corporate bookings.

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How to boost meeting room bookings at your hotel

How to boost meeting room bookings at your hotel

If you have the opportunity to equip your hotel for corporate bookings and meetings, it can be a bonus source of revenue.

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