Explore Trends and Advice

Understand key hotel industry statistics and learn about the latest traveller trends from how guests book a room online, right through to what your guests expect during their hotel experience. Hear about the success hotels all around the world are having with hotel management technology, and explore our ‘how to’ articles so you can master this fast-changing hospitality industry with some new ideas.

Dogs are loyal to their owners and a hotel loyalty program will help improve your hotel's online reputation

Why loyalty programs are vital for your hotel’s online reputation

Nothing is more important at your hotel than online reputation. Help grow your positive web presence with loyalty programs using these tips from SiteMinder.

‘Great guest experience’ is the biggest motivator for hoteliers globally

Hoteliers are passionate about great guest experience. A recent survey from SiteMinder asked them to rank their key motivators.

Sustainable hotels: How do you balance the struggle between luxury and frugality?

Sustainable hotels take time and commitment to achieve but it doesn’t have to be at the detriment of profit or guest experience. SiteMinder explores.

Free on-demand video: Why you should be engaging with your hotel’s social fans

More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…

European city thriving in the latest travel industry trends

Hotel Market Trends: What are the top European traveller trends for your hotel?

European hotels find themselves in a healthy position for 2017 and 2018 with growth trends emerging in most key areas. This SiteMinder article explores the stats…

Free on-demand video: How to manage your hotel’s online reviews

Online reviews have a growing influence within the travel industry. Find out how to manage them correctly in this exciting webinar….

Free Infographic: 5 ways to get ahead of your local hotel competition

How closely do hotels watch their local competition? SiteMinder gives you 5 quick wins to stay ahead of your competitors.

What hotel industry issues keep global hoteliers awake at night?

When asked to think more broadly about the industry, what did hoteliers say about the issues facing the industry as a collective. A recent industry report from SiteMinder asked hoteliers explore this area…

SiteMinder research finds direct bookings present the biggest challenge for hotels of all sizes

Hoteliers around the world are faced with many challenges. A recent industry report from SiteMinder asked hoteliers to reveal what keeps them awake at night…

Flashpackers arriving at a hotel

Alternative Guest Segments: How to target ‘flashpackers’ at your hotel

It’s a market that has existed for some time, but flashpackers are travellers that hotels need to capitalise on with greater focus.

11 effective ways to boost your hotel’s midweek occupancy and revenue

Discounting is never a good strategy for boosting your hotel’s bookings. So here are 11 effective ways to boost your hotel’s midweek occupancy and revenue.

How to maximise your connection with your hotel's property management system

How to maximise your connection with your hotel’s property management system

Your hotel’s property management system connection has to be a serious consideration if your hotel business is to be successful. Find out how to maximise your integration in this SiteMinder blog.

Free downloadable guide: SiteMinder’s Hotel Success Stories Collection

In our success stories collection you’ll find real-life examples of how some of the world’s biggest hotels have prospered using SiteMinder’s award-winning technology solutions.

A bar inside of a hotel

ROOMS WITH A VIEW: Sanctuary Retreat, Mission Beach, Australia

It’s called Sanctuary Retreat for a reason and this hotel in Australia’s Queensland is doing great things with conservation for the environment and guests.

A Traveler's tent in the bush

ROOMS WITH A VIEW: Solscape, New Zealand

How does Solscape in New Zealand balance sustainability and managing guests? This SiteMinder blog explores their ecotourism credentials, and of course yoga.

hotel industry

Hotel Industry News: Things you might have missed in April

Hotel industry news abounds every month and it’s nearly impossible to keep up with all the emerging reports. That’s why SiteMinder’s TrendTracker is here.

Around the world in 80 words: What did we learn about the top 100 city destinations?

City trends and data are a good indication of the local tourism performance of your region and what levels of business you should expect at your hotel.

4 key moments every hotelier should know about mobile bookings (…and tactics to convert guests)

Micro-moments are a key aspect of your hotel marketing plan. Make sure you’re influencing travellers in the right ways as they move through their booking journey.

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