With so much news and research taking place across the hotel and travel industry, it’s hard to keep track. SiteMinder’s TrendTracker is here to help fill you in on the hotel industry news and stats you might have missed in April…

How many online hotel reviews are considered unreliable and fake? Where are British holidaymakers planning to spend their 2016 summer? How important is safety to today’s travellers? What kind of growth can Asia Pacific expect over the next four years? How many trips was TripAdvisor directly responsible for in 2014? And what exactly is Accor doing with towels and trees?

All these questions are answered in this month’s edition…

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