Hotel channel manager
Boost your bookings with the world’s #1 channel manager.
The industry’s most powerful channel manager, available with the world’s leading hotel commerce platform. Opening up and optimising your distribution across the widest range of booking channels. At a time when every booking matters.
Tune into the
right channels.
Be seen on Booking.com, Expedia, Airbnb and Agoda
Your bookings will surge with connections to over 450 distribution channels, including the GDS.
Say goodbye to double bookings
With instant updates between SiteMinder, your distribution channels and PMS, your available inventory will always be up to date.
Everything in one place
Save time and effort with a single place to manage your distribution, reservations and payments.
Pricing and channel insights
Leverage powerful insights to ensure your rooms are priced competitively and showcased on your best performing channels.
Take your
hotel business
to the next level.
Up to 40% more bookings*
Increase occupancy by advertising on as many of our channels as you like at no extra cost, in multiple currencies.
Voted #1 Channel Manager, 2025
Use Hotel Tech Report’s Best Channel Manager, 2025 and have the world’s most powerful hotel channel manager at your disposal.
Maximise revenue & keep commissions low
Take advantage of industry-leading features like yield rules and stop sells to ensure you always promote your most profitable rates.
The world’s largest network of online booking channels
Easily distribute all your available rooms across the largest network of online booking channels.
*Promoting your property on 5 or more additional channels could further increase bookings by up to 40%
Move fast, stay in control.
One central platform
Sell all your hotel rooms from one central location with our intuitive inventory grid and pooled inventory model, underpinned by seamless PMS integrations.
Easily update your rates
Save hours of manual work every week with intelligent rules that help you update your rates and availability in just a few clicks.
Integrated payment processing
Enjoy peace of mind thanks to automated, secure and seamless payments.
Enhanced sync for Booking.com (launch partner)
Set up rooms and rate plans in SiteMinder and push them directly to Booking.com, eliminating duplicate entry and mapping. With this streamlined process, maximise every revenue opportunity by making rate plan offers available in Booking.com in as little as 60 seconds from the moment you distribute the rate.
Adapt and grow, effortlessly.
Advanced insights and pace reporting
Grow faster by knowing where your bookings are coming from and what’s working best for you.
Easy integrations
Already have a PMS or RMS solution? With over 350 reliable 2-way PMS and RMS connections, your systems will run in perfect sync, no matter which solution you use.
Hotel app store
Easily scale and grow with over 100 apps from best-in-class providers that integrate directly with SiteMinder.
Unparalleled reliability, scale
and performance.
Connectivity
2-way, reliable connectivity
Scale
Yearly, 130m bookings and over USDUS$55b in hotel revenue
Uptime
99.95% channel manager uptime
Security
PCI DSS and GDPR compliant
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“After choosing SiteMinder’s Channel Manager all our rates are now in parity across the different OTA sites, helping their ranking, conversion and production. Choosing SiteMinder was one of the best work decisions we’ve ever made.”
Stephanie Balazs
Managing Partner, South Beach Group
Miami, United States
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“Siteminder’s tools have been an incredible asset to the success of our hotel. The reporting and yielding tools are very effective and accurate. I highly recommend SiteMinder.”
Sara Granito
Revenue Manager, Budget Inn Sanford Airport
Orlando, United States
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“After we started using SiteMinder’s Channel Manager and booking engine we saw a 30% increase in revenue. On top of that we save around 20 hours per week on manual updating. SiteMinder is an awesome product.”
Ursula Dowd
General Manager, The Noble Suites
Ontario, Canada
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“SiteMinder’s Channel Manager has helped increase our Average Daily Rate, occupancy and overall revenue whilst reducing over-bookings and human error.”
Sharath Shetty
Head of Sales and Revenue, The Central Park Hotel
London, United Kingdom
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“SiteMinder’s Channel Manager is efficient, intuitive and it allows for a multitude of actions to be carried out directly, without the need to request it from support.”
Adrià
Hotel Ronda House
Barcelona, Spain
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“The Channel Manager is easy-to-use for hotel owners of all sizes and its ability to make the difficult easy makes a big difference when it comes to online distribution.”
Covadonga Rodríguez
Distribution Manager, Rusticae
Spain
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“Choosing SiteMinder’s Channel Manager has helped us to achieve cost and time savings as well as greater security in the reservation processes, as both human errors and overbookings were avoided.”
Amaya Lacambra
Director of Commercial Strategy and Revenue Management
Vincci Hotels
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“SiteMinder helped the Evidência Belverde hotel to be present in more distribution channels, to be closer to our guests and to have more visibility.”
Mafalda Martins
Sales Executive, Evidência Belverde hotel
Lisbon, Portugal
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“Although we haven’t been working with SiteMinder’s Channel Manager for quite a year yet, we have already seen a 35% increase in sales. We are very satisfied!”
Alessandro Cicconi
Managing Director, The Attimo Hotel
Stuttgart
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“With SiteMinder’s Channel Manager we have been able to increase our average rate, since the increased availability on all platforms has noticeably increased demand.”
Chris Maitz
Innovations & Project Manager, Wombats Hostels
Berlin, Munich
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“SiteMinder’s easy-to-use solution allows a receptionist to modify our availability and rates, so we’re immediately visible and open for bookings everywhere in the world.”
Sanna Gehrke
Hotel Manager, La Malmaison
Nice, France
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“SiteMinder has allowed us to automate many processes, optimise our technological infrastructure and increase sales. Honestly, a product like SiteMinder sells itself.”
Angelo Vanoni
Owner, Hotel Villa Betania
Florence Italy
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“SiteMinder’s Channel Manager is very easy to use, fast and intuitive. The support team is always very kind and professional. I highly recommend this indispensable tool.”
Gabriella Rossi
Owner, Hotel Tintoretto
Venice, Italy
See why channel management is a cornerstone of hotel commerce.
Learn why channel management is crucial for optimising your hotel’s distribution, availability, and pricing.
Frequently asked questions about channel managers
A hotel channel manager is an automated software tool that connects your property to multiple online booking platforms—such as Booking.com, Expedia, Airbnb, the GDS, and your hotel’s website. It allows you to sell all available rooms across all connected channels simultaneously and updates your availability in real time whenever a booking or inventory change occurs.
This real-time synchronization reduces the risk of overbooking, saves time, and eliminates manual errors. By automating the distribution process, a channel manager helps increase bookings, improve operational efficiency, and maximize revenue.
To compare hotel channel managers effectively, start by identifying your business size, operational needs, and challenges. Then evaluate each platform based on:
- Channel connectivity: Does it connect easily to your key booking channels?
- Integrations: Can it integrate with your PMS, booking engine, and other tools?
- Features: Does it offer the reporting, automation, and control you need?
- Ease of use: Is the interface intuitive, and does it require technical skills?
- Customer support: Is help available when issues arise?
Choosing the right channel manager can help you streamline distribution, save time, and increase revenue through better visibility and decision-making.
Some popular hotel channel manager examples include:
- SiteMinder: Ideal for large independent hotels and hotel chains. Recognized as a leading solution by HotelTechAwards.
- Little Hotelier: Designed specifically for small accommodation providers, it includes a channel manager and is powered by SiteMinder’s technology.
These platforms help hotels of different sizes manage online distribution efficiently and maximize bookings across multiple channels.
The cost of a hotel channel manager varies depending on your property size, required features, and the provider you choose. Platforms like SiteMinder offer flexible pricing plans, so you pay only for what you need.
While pricing differs, the return on investment is often high. A channel manager can increase bookings, save time, and provide value-added features like performance reports and system integrations—all of which can offset the cost.
Yes, many providers offer free trials of their channel manager software. For example, SiteMinder provides a 14-day free trial with access to all features, including the channel manager. This allows independent hotels to test the platform before committing to a subscription. There are no lock-in contracts, and you can cancel anytime.
Yes, you can watch a demo of a hotel channel manager before starting a free trial. A demo provides a visual overview of how the software works, what features it includes, and how it can benefit your hotel. SiteMinder, for example, offers an on-demand demo for interested users.
To log in to your hotel channel manager, visit the provider’s website, then find and click on the login button. Enter your credentials to access your account. You must have an active account set up to use the features. If you’re new, you can start with a free trial to create your account.