Where potential becomes performance.

Two friends named Mike saw there wasn’t a way for hotels to exchange booking information with the websites they listed their rooms on. They quit their jobs to find a solution and in a Sydney rental apartment was born SiteMinder – the original name of our flagship solution, The Channel Manager.

The Mikes went door-to-door, offering the solution to hotels for free as a show of faith in its promise.

Within six months after launch, 70+ hotels were using our Channel Manager. We received AU$250,000 from an angel investor and hired our first employee.

We landed our first hotel chain, Rydges, which marked the beginning of hotel chains adopting our solutions.

We inked a partnership with one of the largest property management systems in the world: Opera by Oracle (then Micros-Fidelio).

We earned the 68th spot on the Deloitte Technology Fast 500 Asia Pacific list.

We had expanded beyond the Pacific to South-East Asia, the UK and South Africa. To support our global expansion, we raised AU$5 million in funding from Bailador Investment Management.

With over 10,000 hotels backing us, our growth trajectory outside the Pacific was stronger than ever: 36% of our customers were based in the Europe, Middle East and Africa regions, while 13% were located in Asia.

We partnered with China’s leading OTA, Ctrip, Trip.com’s parent company, becoming the first Channel Manager to establish a real-time, two-way connection to their platform for hotels.

Recognising the importance of direct bookings, we acquired Globekey, a leading online Booking Engine provider, to strengthen our well-established presence in Asia.

H2 Ventures and Investec ranked us number 17 in their inaugural report of the top 50 technology pioneers to come out of Australia and New Zealand, an honour that  coincided with our sixth consecutive listing on the Deloitte Technology Fast Australia 50.

Our signing of the Chilean group RQ Grupo Hotelero marked the beginning of our deep penetration into the Latin American market.

In February, Airbnb shocked the world by welcoming traditional hotel businesses for the first time. We were there to launch the offering as Airbnb’s first global hotel technology partner.

2020 will go down as a tough year for hotels, but we stayed busy, ready to support our customers, as travel returned.

At 15 years old and with bigger ambitions ahead, SiteMinder made its debut on the Australian Securities Exchange in November.

We joined both the S&P/ASX 300 Index and S&P/ASX All Technology Index, to be recognised among the top-performing companies and tech brands on the ASX. In August we acquired GuestJoy, adding Guest Engagement to our platform.

In October, our CEO Sankar Narayan penned an open letter to the global hotel industry, signalling a new era of dynamic revenue management. From this moment, SiteMinder’s Smart Platform vision was introduced to the world.

Our deepened partnership with Trip.com and strategic integration with Cloudbeds meant more distribution and revenue opportunities for our customers.

With the role of intelligence becoming even more central to the fast-changing world of hospitality, we introduced SiteMinder iQ, our AI engine that unifies our vast data ecosystem into actionable insights.