Airbnb occupancy rate: Guide for hotels
What is Airbnb occupancy rate? Airbnb occupancy rate is defined by the platform as “the number of nights booked divided by total nights available to be booked across all relevant […]
Online Travel Agents
Online travel agents are a powerful and necessary distribution method for your hotel. Making smart decisions about OTAs will help the prosperity of your hotel business. See our blog posts or our eBook for more information about how OTAs can improve your hotel distribution.
The best OTAs to boost your hotel’s bookings
Connecting to the right amount of online travel agents, as well as the right mix of channels, is crucial to your hotel's booking success. Here's everything you need to know.
Online travel agencies: Everything independent hotels need to know (including lists and definitions)
Online travel agencies (OTAs) are the preferred method of booking trips and accommodation for the majority of travellers. This blog will take you through the ins and outs of OTAs and what they can mean for your hotel.
8 interesting things we learned from TripAdvisor’s recent brand strategy update
Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.
How Thailand’s hoteliers are reaching and converting guests from Asia and beyond
Interesting research on Thailand’s accommodation sector reveals why hotels are seeing greater results than ever before.
The 5 stages of travel: How to maximise your hotel’s marketing impact
Google has released an interactive infographic that identifies five stages of travel: dreaming, planning, booking, experiencing and sharing.
White Paper: Envisioning the Future of Hotel Distribution and Online Marketing
Download our white paper and gain tips and insights into the many distribution initiatives available to increase revenue at your hotel.
How independent hotels are benefitting from Spain’s record-breaking tourist numbers
Tourism is playing a crucial role in Spain's economic recovery. This SiteMinder blog looks at how independent hotels in Spain can maximise their online bookings in 2016...
Hotel bookings: Research shows two major booking behaviour changes rising among guests
This SiteMinder blog explores new findings from Sojern showing that two major changes are occurring when it comes to the booking patterns of hotel guests.
Why jumping on the discounting treadmill won’t get your hotel bookings in shape
When your hotel is faced with empty hotel beds, it can be tempting to slash prices and discount room rates to compete. But a new report from Skift and SiteMinder is urging hoteliers not to give in to temptation.
How hotels in South-East Asia use direct bookings to swing through online distribution
In his first blog since SiteMinder's acquisition of Globekey, GM Gregor Vogel explores direct bookings within South-East Asia's ever-changing hotel sector.
Why your hotel can’t afford to overlook these emerging economies
China is crucial in the emerging economies category. But while it presents opportunities for hotels, there are other countries that shouldn't be overlooked.