Online Travel Agents

Online travel agents are a powerful and necessary distribution method for your hotel. Making smart decisions about OTAs will help the prosperity of your hotel business. See our blog posts or our eBook for more information about how OTAs can improve your hotel distribution.

Online travel agencies: Everything independent hotels need to know (including lists and definitions)

Online travel agencies (OTAs) are the preferred method of booking trips and accommodation for the majority of travellers. This blog will take you through the ins and outs of OTAs and what they can mean for your hotel.

Hotel rate parity: Your complete industry guide

Hotel rate parity is an important and sometimes contentious issue for hoteliers today. If you're selling rooms via third-party channels you need to be aware of rate parity and what it means for you.

Infographic: The top 15 hotel booking channels of 2017

With so many options available, it can be difficult for hotels to know what online channels will help them get the most bookings. That’s why SiteMinder has released a list of the top 15 revenue-generating booking channels of 2017.

8 interesting things we learned from TripAdvisor’s recent brand strategy update

Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.

How to increase guest bookings at your hotel when travellers don’t want to travel

Americans are failing to take advantage of their days off leaving millions of dollars on the table for hoteliers. This blog will help you learn how to increase traffic to your hotel when your regular business is dropping off...

How Thailand’s hoteliers are reaching and converting guests from Asia and beyond

Interesting research on Thailand’s accommodation sector reveals why hotels are seeing greater results than ever before.

The 5 stages of travel: How to maximise your hotel’s marketing impact

Google has released an interactive infographic that identifies five stages of travel: dreaming, planning, booking, experiencing and sharing.

Travel & Tourism in 2026: 16 fascinating stats demonstrating the power of tourism’s growth

Travel and Tourism now represents 9.8% of global GDP. That’s according to a new report from the World Travel and Tourism Council. Here are 16 fascinating statistics demonstrating the power of our industry’s growth...

White Paper: Envisioning the Future of Hotel Distribution and Online Marketing

Download our white paper and gain tips and insights into the many distribution initiatives available to increase revenue at your hotel.

Hotel data knowledge + visibility: Why you should understand these essential metrics for your hotel

Understanding hotel data is key to making sure you're attracting, reaching, and converting global guests. Here's why you should understand the essential metrics...

Marketing your hotel: 5 key things to understand about working with online and offline channels

When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them...

How independent hotels are benefitting from Spain’s record-breaking tourist numbers

Tourism is playing a crucial role in Spain's economic recovery. This SiteMinder blog looks at how independent hotels in Spain can maximise their online bookings in 2016...

Hotel bookings: Research shows two major booking behaviour changes rising among guests

This SiteMinder blog explores new findings from Sojern showing that two major changes are occurring when it comes to the booking patterns of hotel guests.

Why the online bookings power shift is more manageable than hotels think

Online distribution is growing at a faster pace than the entire travel market. So how can your hotel take control of your online bookings destiny and capitalise on the ever-growing user economy?

Why jumping on the discounting treadmill won’t get your hotel bookings in shape

When your hotel is faced with empty hotel beds, it can be tempting to slash prices and discount room rates to compete. But a new report from Skift and SiteMinder is urging hoteliers not to give in to temptation.

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