The best OTAs to boost your hotel’s bookings
Connecting to the right amount of online travel agents, as well as the right mix of channels, is crucial to your hotel's booking success. Here's everything you need to know.
Online Travel Agents
Online travel agents are a powerful and necessary distribution method for your hotel. Making smart decisions about OTAs will help the prosperity of your hotel business. See our blog posts or our eBook for more information about how OTAs can improve your hotel distribution.
8 interesting things we learned from TripAdvisor’s recent brand strategy update
Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.
How to increase guest bookings at your hotel when travellers don’t want to travel
Americans are failing to take advantage of their days off leaving millions of dollars on the table for hoteliers. This blog will help you learn how to increase traffic to your hotel when your regular business is dropping off...
How Thailand’s hoteliers are reaching and converting guests from Asia and beyond
Interesting research on Thailand’s accommodation sector reveals why hotels are seeing greater results than ever before.
The 5 stages of travel: How to maximise your hotel’s marketing impact
Google has released an interactive infographic that identifies five stages of travel: dreaming, planning, booking, experiencing and sharing.
Travel & Tourism in 2026: 16 fascinating stats demonstrating the power of tourism’s growth
Travel and Tourism now represents 9.8% of global GDP. That’s according to a new report from the World Travel and Tourism Council. Here are 16 fascinating statistics demonstrating the power of our industry’s growth...
White Paper: Envisioning the Future of Hotel Distribution and Online Marketing
Download our white paper and gain tips and insights into the many distribution initiatives available to increase revenue at your hotel.
Hotel data knowledge + visibility: Why you should understand these essential metrics for your hotel
Understanding hotel data is key to making sure you're attracting, reaching, and converting global guests. Here's why you should understand the essential metrics...
Marketing your hotel: 5 key things to understand about working with online and offline channels
When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them...
How independent hotels are benefitting from Spain’s record-breaking tourist numbers
Tourism is playing a crucial role in Spain's economic recovery. This SiteMinder blog looks at how independent hotels in Spain can maximise their online bookings in 2016...
Hotel bookings: Research shows two major booking behaviour changes rising among guests
This SiteMinder blog explores new findings from Sojern showing that two major changes are occurring when it comes to the booking patterns of hotel guests.
Why the online bookings power shift is more manageable than hotels think
Online distribution is growing at a faster pace than the entire travel market. So how can your hotel take control of your online bookings destiny and capitalise on the ever-growing user economy?