Are zero-commission OTAs becoming a viable option for hotels?
Hotels often feel the pain of paying booking commissions to third party online travel agents, so is there another option? We look at the start of a new movement.
Online Travel Agents
Online travel agents are a powerful and necessary distribution method for your hotel. Making smart decisions about OTAs will help the prosperity of your hotel business. See our blog posts or our eBook for more information about how OTAs can improve your hotel distribution.
8 interesting things we learned from TripAdvisor’s recent brand strategy update
Metasearch channel TripAdvisor is not content with just offering travellers research and advice - it now wants to help guests book hotels at the lowest price in a holistic shopping experience.
Do you know how to effectively optimise your hotel’s OTA profile?
Your hotel’s OTA profile is just as important to get right as your own website or any other brand content you display to travellers online if you want to maximise bookings.
How are independent hotels using booking and distribution technology to achieve their business goals?
To achieve hotel business goals like driving bookings and increasing revenue, hoteliers can’t afford not to be using distribution and booking technology. Read about real life applications here.
How to increase guest bookings at your hotel when travellers don’t want to travel
Americans are failing to take advantage of their days off leaving millions of dollars on the table for hoteliers. This blog will help you learn how to increase traffic to your hotel when your regular business is dropping off...
How Thailand’s hoteliers are reaching and converting guests from Asia and beyond
Interesting research on Thailand’s accommodation sector reveals why hotels are seeing greater results than ever before.
Hotel booking trends: 9 interesting things we learned about the path to purchase for British travellers
A new report from Expedia Media Solutions and comScore has uncovered some fascinating insights into the path British travellers take to purchase and the resources they interact with along the various stages of their hotel booking experience. This SiteMinder blog explores the research...
Hotel pricing strategy: 6 key facts we learned about Australia’s rate parity ruling
Here's the lowdown on a new ruling for Australia's hotel market and what it means for rate parity in the land down under...
The 5 stages of travel: How to maximise your hotel’s marketing impact
Google has released an interactive infographic that identifies five stages of travel: dreaming, planning, booking, experiencing and sharing.
Travel & Tourism in 2026: 16 fascinating stats demonstrating the power of tourism’s growth
Travel and Tourism now represents 9.8% of global GDP. That’s according to a new report from the World Travel and Tourism Council. Here are 16 fascinating statistics demonstrating the power of our industry’s growth...
White Paper: Envisioning the Future of Hotel Distribution and Online Marketing
Download our white paper and gain tips and insights into the many distribution initiatives available to increase revenue at your hotel.
State of the Nation: Independent hotels in Europe must adapt to attract new guests in 2016
Independent hotels in Europe must find new ways to attract customers during 2016 in order to survive. This SiteMinder blog features exclusive hotel industry research from Phocuswright.