Managing online reviews is an integral building block of your hotel’s online booking strategy. Nearly 80% of TripAdvisor users will read between 6 and 12 reviews before they choose a hotel to stay at.
This alone tells us they take reviews very seriously, never mind the 96% who actually say online reviews are important when planning and booking a trip. With guests placing so much importance on reviews it makes sense for hotels to take a similar attitude, but is this the case?
Hotel managers and owners are extremely busy with all aspects of their business and this can have an effect on how much attention they give to managing online reviews.
SiteMinder conducted a survey to find out just what kind of weight hoteliers give online reviews…
These results were very interesting and perhaps not as positive as they need to be if hotels want to optimise their relationship with guests.
Besides aiming for stellar reviews by running an amazing hotel, managers need to respond quickly and appropriately to the online reviews they receive on all platforms. While it may seem time consuming it’s imperative.
If you need help, download our online reviews eBook today.