To get more direct bookings, your offering has to reflect the desires of travellers, who are looking for unique and authentic experiences.
Hotels often feel the pain of paying booking commissions to third party online travel agents, so is there another option? We look at the start of a new movement.
Even if you’ve perfected the marketing of your hotel, it doesn’t guarantee bookings. Let’s look at booking abandonment and see how you can reduce it.
There’s an increasing emphasis on risk for revenue managers as hotel owners look for new approaches to move the profit needle. We spoke to Melissa Kalan from the Australian Revenue Management Association to get her thoughts on all things revenue.
Hotel reservation systems are great for removing manual data entry. But there are some other great benefits they can provide for your hotel. Let’s explore them...
Finding the optimal channel mix at your hotel isn’t easy and it will be unique to your property, but here’s where to get started.
Google Hotel Ads can provide a great opportunity for your hotel to boost sales. Find out how it works and how you can use it at your property.
Metasearch has never been more popular so if you need to brush up on it at your hotel, now is the perfect time. Read the essential information here.
Google is making significant improvements to its Adwords platform in a few months time. Here’s what’s new and might be useful to support your hotel’s online advertising efforts...
Metasearch can be a tricky advertising strategy to master, but hotels should stay abreast of how and where to spend money. Here’s the latest on metasearch.
Hoteliers are thinking carefully and analytically about how they prioritise budget and long-term decisions. Get the cheat sheet for full insights.
Hoteliers are taking a strategic and positive approach to distribution and technology in 2018. Download this cheat sheet to get the latest insights.
It’s certainly true that small improvements can create big results at your hotel. Here are 10 smart ways to easily cut costs and increase revenue quickly at your property.
Book direct campaigns deliver positive results. That’s the finding from a recent study by Kalibri Labs. Learn everything here...
A new report from SiteMinder has given insight into the key drivers of success for global hoteliers. Here’s what chapter three of the Global Hotel Business Index 2018 told us...