How to make your hotel’s book direct offering unique
To get more direct bookings, your offering has to reflect the desires of travellers, who are looking for unique and authentic experiences.
Distribution
Getting your hotel in front of guests is key to high occupancy. Learn how to master your hotel’s distribution strategy.
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Are zero-commission OTAs becoming a viable option for hotels?
Hotels often feel the pain of paying booking commissions to third party online travel agents, so is there another option? We look at the start of a new movement.
5 clever ways to reduce abandoned bookings at your hotel
Even if you’ve perfected the marketing of your hotel, it doesn’t guarantee bookings. Let’s look at booking abandonment and see how you can reduce it.
Hotel Revenue Expert: “Even in great results there’s missed opportunity”
There’s an increasing emphasis on risk for revenue managers as hotel owners look for new approaches to move the profit needle. We spoke to Melissa Kalan from the Australian Revenue Management Association to get her thoughts on all things revenue.
How do hotel reservation systems increase efficiency and profits?
Hotel reservation systems are great for removing manual data entry. But there are some other great benefits they can provide for your hotel. Let’s explore them...
The ideal distribution channel mix: How close is your hotel to being fully optimised?
Finding the optimal channel mix at your hotel isn’t easy and it will be unique to your property, but here’s where to get started.
How to explore Google Hotel Ads for untapped hotel sales
Google Hotel Ads can provide a great opportunity for your hotel to boost sales. Find out how it works and how you can use it at your property.
Maximising metasearch: 8 things your hotel should know about this online sales channel
Metasearch has never been more popular so if you need to brush up on it at your hotel, now is the perfect time. Read the essential information here.
Google Adwords 2018 Update: What are the implications for hotels?
Google is making significant improvements to its Adwords platform in a few months time. Here’s what’s new and might be useful to support your hotel’s online advertising efforts...
The current state of metasearch: Where can your hotel find real value?
Metasearch can be a tricky advertising strategy to master, but hotels should stay abreast of how and where to spend money. Here’s the latest on metasearch.
Global Hotel Business Index 2018: What’s the view on hotel budgets and business strategy?
Hoteliers are thinking carefully and analytically about how they prioritise budget and long-term decisions. Get the cheat sheet for full insights.
Global Hotel Business Index 2018: What’s the view on room distribution and hotel tech trends
Hoteliers are taking a strategic and positive approach to distribution and technology in 2018. Download this cheat sheet to get the latest insights.
10 smart ways your hotel can cut costs and maximise profits
It’s certainly true that small improvements can create big results at your hotel. Here are 10 smart ways to easily cut costs and increase revenue quickly at your property.
What hotels need to know about launching a book direct campaign
Book direct campaigns deliver positive results. That’s the finding from a recent study by Kalibri Labs. Learn everything here...
Hoteliers admit finding new ways to manage revenue is their biggest challenge
A new report from SiteMinder has given insight into the key drivers of success for global hoteliers. Here’s what chapter three of the Global Hotel Business Index 2018 told us...