Tracking as much data as possible is the only way to effectively manage the revenue you’re making - and increase it. Here are the most important metrics that your hotel needs to inform your strategies.
Our 14 day challenge will help grow hotel revenue by improving your direct booking strategy, smart pricing, and matching your rates to your guest personas.
Digital marketing moves along at a great pace so it’s important for hoteliers to keep track of the changes happening every few months. Here’s what’s happening right now.
Hotel technology is allowing more hotel operators to find more bookings more globally. Here’s how four extremely remote hotels stay connected with global guests.
A partnership between Airbnb and SiteMinder means hotels can achieve a real-time connection to Airbnb through SiteMinder’s channel manager, managing this account alongside all their existing channels in the same location.
Search engine optimisation is easy to make progress in, but difficult to master given there are so many elements contributing to it. Here are five strategies you can use to get your hotel in the top ten of search results.
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...
Understanding how your room rates compare to the rest of the market in your destination can be important for building revenue management strategies.
In the highly competitive hospitality industry, hotel operators and managers need to have a comprehensive room inventory strategy to make educated decisions about the health and success of their property.
In the modern age of online hotel bookings, it is more important than ever for hotels to pursue a strategy that will get them more direct, commission-free bookings. Scott Petoff from BookingCounts spoke to SiteMinder about how your hotel could optimise your direct booking strategy.
Not all channel managers are created equal and it’s important you know how to set them apart when making a purchase. Here’s what you should look for.
Airbnb has launched its first global hotel technology partnership announcing its connection with SiteMinder’s Channel Manager. Here are six things every hotelier should know about selling rooms via Airbnb...
With so many options available, it can be difficult for hotels to know what online channels will help them get the most bookings. That’s why SiteMinder has released a list of the top 15 revenue-generating booking channels of 2017.
Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.
A well-designed website says a lot about your hotel brand and goes a long way in helping you get more direct bookings. SiteMinder looks at some beautiful hotel website designs to inspire you.