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Trivago Channel Manager: Guide for Hotels

  Posted in Resources  Last updated 10/10/2023

What is a Trivago channel manager?

A Trivago channel manager serves as a bridge between your hotel and potential guests. By effectively managing your listings across Trivago, it reduces necessary admin, optimises your online visibility, and enhances guest experience, ensuring that your hotel reaches a wider audience. This seamless interaction not only simplifies room management but can significantly boost bookings.

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The importance of a channel manager for Trivago

Growing and solidifying your hotel’s presence is more vital than ever in today’s highly competitive landscape. As OTAs continue to outpace traditional booking methods, mastering your hotel’s online presence – and its relationship with online travel agents – is crucial.

Trivago, among many other platforms, serves hotels as an excellent source of bookings, but for those hotels with large and/or highly complex footprints, managing a growing number of sites and listings can quickly become mired in unnecessary administrative load.

A Trivago channel manager offers a one-stop solution, managing real-time bookings and inventory across this enormous platform through a single platform, without the need for manual changes or human intervention.

Simply set it up, give it control, and allow the software to automate the admin away, giving you more time to plan your next growth avenue. Here’s a little more on how channel managers for Trivago works:

Centralised control

A channel manager aggregates all your booking channels into a unified system, acting as a central command centre. This centralisation is crucial in averting overbooking or underselling scenarios, which could tarnish your hotel’s reputation and result in revenue loss. 

A Trivago channel manager automates the distribution of updated room rates and availability in real time across all channels, thus eliminating manual errors, saving time and ensuring price consistency which is crucial for maintaining trust with your guests.

Time efficiency

The automation feature of a channel manager is a huge time-saver. By instantaneously updating room availability across all channels, it eradicates the need for manual updates, freeing up significant time for hotel operators. 

This time can be better spent on other operational or guest engagement activities, enhancing the overall guest experience. Moreover, in the event of cancellations or changes in booking, the system instantaneously adjusts the availability, ensuring that every booking opportunity is capitalised upon.

Rate optimisation

A dynamic pricing feature is often embedded within channel managers, permitting real-time rate adjustments based on demand, seasonality, and other market factors. This ensures your pricing remains competitive and maximises revenue potential. 

Through smart pricing strategies, you can not only boost your revenue but also ensure that your pricing remains attractive and competitive in the market.

Enhanced online visibility

The best channel managers aren’t limited to just one OTA. Trivago is popular, but it isn’t the only option – nor should it be. A channel manager allows you to easily distribute your inventory across various online travel agencies and metasearch platforms like Trivago, a channel manager magnifies your hotel’s online visibility manifold. 

This amplified visibility is instrumental in reaching a broader audience, thereby driving more bookings. Without the time-saving provisions of a channel manager, you’d be hard-pressed simply to find the time to expand to other OTAs.

Data analytics and insights

Knowledge is power in the digital realm. Channel managers often come equipped with analytic tools that furnish insightful data on booking trends, channel performance, and guest behaviour. 

These analytics are invaluable for making informed decisions, tweaking your pricing strategy, or even adjusting your marketing efforts to better target potential guests.

Competitive edge

In a market saturated with options, having a technologically advanced channel manager gives you a competitive edge. It not only streamlines operations but provides a superior guest experience right from the booking process. 

Potential guests are comparing hotels on platforms like Trivago, a well-managed listing with real-time availability and competitive pricing can significantly influence their choice in your favour.

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Key functionalities of a Trivago channel manager

Any channel manager for Trivago should have some foundational features; without them, your investment could end up causing more harm than good.

One crucial core feature is real time updates. This functionality ensures immediate synchronisation of room rates and availability across all channels, helping to prevent issues like overbooking or outdated information on room availability.

Performance analytics is another vital feature that the SiteMinder Trivago channel manager offers. It provides data on booking trends and the performance of different channels, aiding in better decision-making. This data can be instrumental in adjusting pricing strategies and marketing efforts to enhance overall hotel performance.

Handling multiple properties or various room types is made easy with the multi-calendar management feature. It allows for centralised control from a single dashboard, making it easier to manage room rates and availability across different listings.

Moreover, this feature is particularly beneficial for hotel chains or properties with diverse room types, aiding in maintaining consistency and accuracy in listings across all channels.

Step-by-step guide to using Trivago channel manager

1. Create a Trivago account

Creating an account on Trivago is the stepping stone to unlocking a multitude of features that come with the SiteMinder channel manager. Visit the Trivago Business Studio and follow the easy sign-up process to get started. This account will be your dashboard for controlling how your hotel is presented on Trivago and other integrated channels.

2. Select SiteMinder

Once your account is active, navigate to the connectivity section within the Trivago Business Studio. Here, you’ll find an option to select a channel manager. Choose SiteMinder from the list of available channel managers. SiteMinder’s robust functionality and seamless integration with Trivago make it a wise choice for hoteliers aiming for streamlined operations.

3. Configure your listings

With SiteMinder selected, it’s time to set up your listings. Configuration involves detailing your hotel’s room types, rates, and availability. Ensure that all information is accurate and up-to-date to prevent any booking discrepancies. This step is crucial as it directly impacts how your hotel is represented on Trivago and other booking channels.

4. Optimise your profile

An appealing profile on Trivago is your hotel’s digital storefront. Upload high-resolution images, craft engaging descriptions, and encourage happy guests to leave reviews. The more complete and attractive your profile is, the more likely potential guests will be enticed to book a stay.

5. Monitor and analyse

Lastly, take advantage of the analytics provided by SiteMinder to monitor the performance of your listings on Trivago and other channels. Regular analysis will help identify what’s working, what isn’t, and where there might be room for improvement.

Adjust your pricing strategies, tweak your listing descriptions, or update your photos based on the insights gathered to continually optimise your online presence and drive more bookings.

Advantages of SiteMinder’s Trivago channel manager

  • Enhanced visibility: Channel managers inevitably result in better guest experiences, which in turn translates to higher ranking and visibility on Trivago and other connected channels.
  • Increased bookings: When guests can trust that your Trivago listings are up to date and optimised, you are more likely to earn repeat customers – and potentially draw some away to book with you directly in the future.
  • Revenue growth: With dynamic pricing and a wider audience reach, enjoy a substantial uptick in revenue through optimised and automated pricing options designed to encourage clicks and bookings.
  • Reduced administration. Take back your time and invest it in more valuable pursuits by automating and synchronising your Trivago listings from a single platform.


By Shine Colcol

Shine is the SEO and Content Manager of SiteMinder, the only software platform that unlocks the full revenue potential of hotels. With 5+ years of experience in content strategy, Shine has produced informational content across various industry topics, mostly about operations management and continuous improvement. She aims to share well-researched articles for hoteliers to discover how to optimize their time and increase room revenue.

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