Latest trends in the hotel industry for 2026: How travellers research, choose, and book hotels
If your hotel’s marketing strategy looks the same as it did two years ago, you’re leaving money on the table. The way travellers find, research, and book hotels has fundamentally changed in 2026, and the shifts aren’t subtle. For the first time ever, 26% of travellers are starting their hotel search on Booking.com, overtaking Google […]