You can spend endless hours meticulously perfecting your hotel website, but all that work won’t pay off if travellers can’t find it on the web. Ensuring the visibility of your hotel website is key to increasing your site traffic and boosting your direct bookings.
Here are five things you can do right now to make sure travellers can find your hotel website:
1. Manage a ‘Google My Business’ listing
The Google My Business tool is essentially a free hotel website search engine optimisation assistant. Using Google My Business, you can input your hotel’s contact information into automatically optimised fields, as well as recent photographs and guest reviews within your listing.
It gives your hotel website a prominent place on search engine results pages, which helps capture the attention of your target market and will ultimately drive traffic to your hotel website.
With Google My Business, you can display your hotel information in pre-optimised field.
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2. Audit your hotel’s keyword lists
Keywords play a vital role in your hotel website optimisation strategy. You need to embed specific, relevant keywords into your content to stay visible and earn a top ranking on search engine results.
While high keyword volume can help improve your overall ranking, it’s important to strike the right balance and to provide valuable content without over-stuffing it with keywords.
Regularly monitor trending keyword phrases that relate your hotel and update your content as well as your meta data accordingly.
3. Frequently update your hotel website’s content
The complex and intricate algorithms of today do more than scroll content for relevant keyword phrases. These algorithms are programmed to verify that the content you promote is useful for what people are searching for.
Your website content should be frequently updated so that it is accurate and informative – it should be a valuable resource for travellers who are interested in staying at your property and visiting the local area.
4. Ensure that you have the right website infrastructure in place
Investing in the right website builder will allow you to easily update your content and your keywords without enlisting the help of a website designer.
You need to select a tool that offers customisable layouts as well as features that are specific to hotel websites.
5. Maintain an active social media presence
Your social networking profiles are an extension of your hotel website. You should stay active and engage with your past, present and future guests on a variety of different social platforms.
Some of the best social media platforms for hotel operators include Facebook, Instagram, SnapChat and Twitter. By posting interactive and engaging content, you can direct your social followers to your hotel website, where they can easily finalise their bookings.
Hotel website optimisation is an ongoing process. You need to continually evaluate your hotel website SEO strategy in order to verify that your brand is still ranking high on the search engine results page.