The popularity of online travel agents is significant for travellers booking online and it’s largely based on price.
Many travellers perceive OTAs to be cheaper than booking direct through a hotel, along with supposed better loyalty programs and a more consistent level of service. However, hotels can replicate the same benefits OTAs provide if they focus on the right elements of their business.
In this online conference from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by:
- Adopting a high-converting website
- Navigating multiple booking platforms
- Operating the best online booking engine