How to make direct bookings even sweeter with extras

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Extras are an inextricable element of your hotel’s direct booking strategy. It’s a win-win situation: they enhance your guests’ experience while increasing your profit.

Tnooz recently released fascinating statistics around extras that will help you improve your up-sell and cross-sell strategies across the board.

  • Overall, 15% of guests will purchase extras at the time of booking.
  • Guests who book 1-7 days in advance of their trip are 3x more likely to purchase extras when they book.
  • Guests who book 7-21 days in advance are actually 5x more likely to purchase extras when they book.
  • Travel parties of 1-2 people are most likely to purchase extras that are available at your hotel, such as a bottle of wine or in-room breakfast.
  • Travel parties of more than 3 people are most likely to purchase outside extras, such as tours, activities and dining reservations. Partner with local businesses in order to earn commission for these bookings!

These facts and figures make it clear that extras are not just a passing trend — they’re a set of complementary products that you should always try to tweak and improve at your hotel.

Here’s a few ideas to consider when it comes to selling extras at the time of booking:

Shuttle services

Many travellers like to use public transportation or simply walk from place to place once they have arrived in their destination.

This means that they will not be renting a car, and may prefer the convenience of a shuttle from the airport directly to your hotel property.

By offering shuttle services as an extra at your hotel, you can allow them to conveniently book everything they need at once.

Products and gifts

Products and gifts are a popular extra amongst guests, specifically those who are celebrating a special occasion on their trip.

Champagne bottles, fresh, local fruit and local wine are marketable extras that you can up-sell to your guests at the time of booking.

Tours and activities

More and more, travellers are looking for one-stop shopping when it comes to planning their holidays. By offering room packages that include local tours or activities, you will appeal to these time-savvy travellers.

In addition to earning the extra revenue on the booking package, you’ll probably be able to earn a commission from the tour company that you partner with in your area. This is a wonderful way to boost the local travel industry while generating additional business for yourself.

And of course, your guest wins with the perfect hotel stay and tour or activity experience.

Use a booking engine like TheBookingButton that allows your guests to purchase these products and services at the time of their reservation. Request a demo to see how it works.

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