When it comes to your hotel website, you should never settle for second best. Considering the fact that hotel website design best practices change frequently, it’s necessary to evaluate your website on a regular basis and determine if anything is lacking from the overall design.
One of the best ways to do this is to compare your hotel website design with others. This allows you to discover hotel website design inspiration and decide what will work best for your property.
What are some of the best practices for hotel website design?
- Implement an effective pattern into your hotel website design
The F Pattern and the Z Pattern are two of the most common patterns that travellers follow when they are booking rooms on a hotel property’s website. The F Pattern includes headings and subheadings that grab the attention of the target audience and encourage them to continue to scroll down the page. It can be a text-heavy pattern which can drive traffic away from the site if you do not capture the audience’s attention quick enough. The Z Pattern is typically followed on a page with lots of visual elements. The reader goes from the headlines to the visual elements and back to the sub-headings.
- Always include a call-to-action on the page – especially book now
There are various wordings that you can use for a call-to-action, and you also can incorporate the latest packages and promotions that you have available. The most important component, however, is the “Book Now” button which encourages travellers to finalise their reservations.
Where can you look for hotel website design inspiration and ideas?
SiteMinder’s website builder tool, which is called Canvas, allows you to browse other hotel websites that have used the web design tool in order to get started.
A few of the top hotel website design examples include:
- The Tropical Paradise
This mobile-friendly website design includes many visual elements that capture the attention of travelers who are interested in that property.
- The Metropolis Hotel
With very little text, this page is able to accomplish a lot more through visual components and image buttons.
- The Classic Beauty
This site design blends images and text perfectly, providing travelers with the information they need and the visual stimulation they desire.
What features and benefits might be missing from your current site?
Your site could be missing several important features and components.
Most importantly, you will want to make sure that your hotel website design includes a “Book Now” button and a secure payment processing system.
You also will want to create a hotel SEO strategy that allows you to optimise your site, attract the most motivated travellers and convert the majority of your site visitors into customers.
How to get started with hotel website design for free
SiteMinder offers an innovative hotel website builder that includes hotel website design free templates. All the website examples incorporate the current best practices for hotel website design, making it as simple as possible for you to create an engaging website that drives traffic and increases conversions for your hotel.
For more information, explore the SiteMinder Canvas tool today.