A well-designed hotel website plays a pivotal role in a hotel’s ability to attract the most motivated hotel guests.
Travellers are becoming increasingly tech-savvy, as they spend more time researching hotels on their own and finalising their bookings from the mobile devices. The best hotel websites provide travellers with visual as well as social proof of the guest experience, and they make it as convenient as possible for guests to book directly.
If improving your hotel website is one of your 2018 resolutions, you’re in the right place.
We’ve got some favourites at SiteMinder and have compiled five hotel website designs to inspire you:
5 hotel website design examples to inspire you
#1 Hotel Oxford Timisoara
The hallmark of the Hotel Oxford Timisoara page is the scrolling slideshow banner that is prominently displayed at the top of the page. This is the first thing to catch the eye of the site visitor, and it immediately captures their attention.
Using photographs that feature unique city views as well as guests thoroughly enjoying the property, the visitor gets an immediate sense of what their own experience at this hotel might be like.
#2 The Fortress Resort & Spa
The Fortress Resort & Spa knows that its visitors are looking for an escape to paradise, and their website provides an immersive experience that is sure to captivate their target market.
With panoramic views taking over the top half of the page, it’s nearly impossible for a website visitor to not want to learn more. Juxtaposing the bright, colourful images is a bright red button encouraging visitors to immediately check the hotel’s live rates and availability.
This simple design is incredibly effective at driving direct bookings.
#3 Swissotel Hotel & Resorts
The colour palette of the Swissotel Hotels & Resorts website is what sets this hotel chain apart from its competitors online.
White, grey, taupe and gold are used to create a sensation of relaxation immediately upon landing on the website’s homepage.
A prospective guest gets the instant sense that the hotel they will be staying in is clean and welcoming — the perfect place to rest while they travel for business or pleasure.
#4 Gramercy Park Hotel
As one of the most iconic luxury hotels in the world, the Gramercy Park Hotel uses its website to emphasise a sense of sophistication and luxury. It does that by using a dark hues like black and deep crimson, creating an aura that is both stylish and elite.
In addition, it embeds a short reservation booking right into its photo slideshow, all but demanding a website visitor checks for their availability immediately. This allows the brand to exude confidence, knowing that it has attracted its target audience and that they will be highly motivated to book directly.
#5 Velvet Manchester
The Velvet Manchester uses powerful, detailed imagery combined with excellent social proof of its products to anchor its overall website design.
The scrolling slideshow hints are unique details and authentic charm, which is sure to spark interest among motivated travellers.
In addition, on top of all the images, the four-star rating is displayed, offering all the proof that is necessary to convince a visitor to book a room directly with the brand.
The best hotel website designs attract guests to book direct.
What makes a good hotel website design?
The best hotel websites often have a lot in common. These elements are necessary when it comes to creating a well-designed hotel website:
A responsive website design allows a website to be easily viewed on either a desktop or mobile device. It will automatically adapt to the screen size and style of the site user, making it easier for an individual to navigate on a smartphone or tablet.
This is perhaps the most critical component of any hotel website design, because mobile bookings are rising steadily year after year.
Hotels need to have a mobile-friendly design that allows a site user to book directly from their preferred device, or the brand will lose many valuable bookings.
The best hotel websites not only have vibrant, detailed images of the hotel property and the amenities available there, but these websites also include action-packed images of guests enjoying themselves during their stay.
Images of people utilising the hotel facilities provides site visitors with proof of the guest experience, and can be highly effective when it comes to capturing direct bookings.
Live rates and availability
A good hotel website design will be able to work with the hotel’s property management system, allowing the website to display live rates and availability.
Any prospective guest who is exploring a hotel website will want to know if there is availability during their travel dates and what it would cost for them to stay there.
If they can’t get this information from the website, the site user will simply abandon the page in search of a more intuitive hotel brand.
Book now button
A booking button is a small component of a hotel website, but it’s one of the most critical elements. This button should be prominently displayed on every landing page, as it is the best way to encourage a site visitor to finalise their booking immediately.
Fast site speeds
A hotel website should load completely within a matter of two or three seconds, at most. Prospective travellers will not wait more than a few seconds for a site to load. Instead, they will simply go back to the search results page and click the next hotel on the list.
Fast site speeds are essential for decreasing bounce rates, and also for improving search engine results page rankings.
Tips to improve website design for hotels
Even after you have implemented a good hotel website design, you will want to continuously update your website with fresh images and valuable content.
Routine maintenance is necessary to attract new travellers and also to staying relevant on the search engine results page. The following tips can help you improve your design:
- Add photographs of people who represent your largest market segment. If you are a hotel that generally attracts young millennials and solo travellers, then make sure these demographics are represented in your imagery.
- Create content that serves as a valuable resource for travellers. Local travel guides and historical insights into the surrounding area can provide potential travellers with more reasons to visit your page and with a greater incentive to stay on your website for longer periods of time.
- Invest in a website building tool designed specifically for hotels. A hotel website building tool will allow you to easily design and maintain your website. This option will not only save time, but also money.
Why choose Canvas by SiteMinder?
Canvas by SiteMinder is a website building tool designed specifically for hotel operators and hotel managers. It is an intuitive, user-friendly program that allows hotel operators of any skill level to create a beautiful, cohesive website in a matter of minutes.
Using Canvas by SiteMinder, hotel operators can customise their website with their own photographs, logos and landing pages. In addition, Canvas by SiteMinder allows a hotel to instantly integrate its web operations with its other technology products.
For example, Canvas by SiteMinder works perfectly with the other SiteMinder products, including TheBookingButton and The Channel Manager. Ultimately, Canvas by SiteMinder is the simplest, most affordable way to create a well-designed hotel website.
These are just a few hotel website design examples, but there are many more case studies to consider.
The hotel brands that utilise Canvas for their web design notice quick, powerful results. There’s almost always a direct correlation between their new website design and increased search engine results page rankings, higher conversion rates and more direct bookings.
For more information on how you can create a well-designed hotel website in a matter of moments, begin your free trial of Canvas by SiteMinder now.