Many in the travel industry doubt the effectiveness of ‘The Billboard Effect’ in the modern day, but the proof exists it can still be valuable for hotels in capturing direct bookings.
Your hotel’s online booking engine needs to be integrated with a beautiful and functional website if you’re to drive the direct bookings you need at your property. Here’s how.
Virtual technology is still a mystery for some hotels, despite how useful it can be. Marc Charette of Work Pics takes us through everything you need to know.
There’s always something happening at SiteMinder, wherever you are in the world. Here’s your guide for what’s on in June.
Your guests’ online direct booking experience can be improved by using technology to speed up the process and making things simple.
Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.
The Channel Manager and Prophet are SiteMinder's oldest and newest products respectively. CTO Mike Rogers discusses the virtues of the hotel tech solutions.
Predicting the future of hotel technology is a tough gig. SiteMinder asked hoteliers to think about the types of tech that will dominate the next 10 years.
Hoteliers are passionate about great guest experience. A recent survey from SiteMinder asked them to rank their key motivators.
SiteMinder's managing director Mike Ford talks about SiteMinder's journey and the impact the company has had on the hotel industry.
When asked to think more broadly about the industry, what did hoteliers say about the issues facing the industry as a collective. A recent industry report from SiteMinder asked hoteliers explore this area...
SiteMinder's chief technical officer Mike Rogers sheds some light onto what makes the company so successful and how it fits into the hospitality industry.
Micro-moments are a key aspect of your hotel marketing plan. Make sure you’re influencing travellers in the right ways as they move through their booking journey.
Hoteliers around the world are faced with many challenges. A recent industry report from SiteMinder asked hoteliers to reveal what keeps them awake at night...
Managing your hotel’s finances can feel like an uphill struggle and planning budget priorities adds more complexity. A recent industry report from SiteMinder asked hoteliers about their plans for spending...