How to use ‘The Billboard Effect’ to your hotel’s advantage
Many in the travel industry doubt the effectiveness of ‘The Billboard Effect’ in the modern day, but the proof exists it can still be valuable for hotels in capturing direct bookings.
Technology
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Why your hotel’s booking engine needs the help of a beautiful website
Your hotel’s online booking engine needs to be integrated with a beautiful and functional website if you’re to drive the direct bookings you need at your property. Here’s how.
Ask the hotel experts: What should hoteliers know about virtual reality?
Virtual technology is still a mystery for some hotels, despite how useful it can be. Marc Charette of Work Pics takes us through everything you need to know.
Your June guide to what’s on with SiteMinder…
There’s always something happening at SiteMinder, wherever you are in the world. Here’s your guide for what’s on in June.
Meet the Creators: SiteMinder’s Mike Ford says “if we can’t find good technology to integrate with, then we build it ourselves”
Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.
Meet the creators: SiteMinder’s Mike Rogers says Prophet “is not a revenue management system, it’s a recommendation system”
The Channel Manager and Prophet are SiteMinder's oldest and newest products respectively. CTO Mike Rogers discusses the virtues of the hotel tech solutions.
Future Hotel Predictions: Hoteliers think mobile apps will ‘dominate the guest booking journey’
Predicting the future of hotel technology is a tough gig. SiteMinder asked hoteliers to think about the types of tech that will dominate the next 10 years.
‘Great guest experience’ is the biggest motivator for hoteliers globally
Hoteliers are passionate about great guest experience. A recent survey from SiteMinder asked them to rank their key motivators.
Meet the Creators: SiteMinder’s Mike Ford reveals “we’re still fairly early on in our growth journey”
SiteMinder's managing director Mike Ford talks about SiteMinder's journey and the impact the company has had on the hotel industry.
What hotel industry issues keep global hoteliers awake at night?
When asked to think more broadly about the industry, what did hoteliers say about the issues facing the industry as a collective. A recent industry report from SiteMinder asked hoteliers explore this area...
Meet the Creators: SiteMinder’s CTO Mike Rogers says “empathising with customers is the critical thing”
SiteMinder's chief technical officer Mike Rogers sheds some light onto what makes the company so successful and how it fits into the hospitality industry.
SiteMinder research finds direct bookings present the biggest challenge for hotels of all sizes
Hoteliers around the world are faced with many challenges. A recent industry report from SiteMinder asked hoteliers to reveal what keeps them awake at night...
Managing your hotel’s budget: ‘Generating revenue’ ranked the top spend area for hoteliers
Managing your hotel’s finances can feel like an uphill struggle and planning budget priorities adds more complexity. A recent industry report from SiteMinder asked hoteliers about their plans for spending...
Are you using these products to delight business travellers at your hotel?
Business travellers are often on the lookout for service that prioritises efficiency and convenience above all else. Here are some simple ideas to boost guest experience at your hotel.
Hotel booking behaviour: Why you should dig deep and analyse the way guests search online
Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.