SiteMinder launches new online ‘Resources’ for hotel management blogs and content

  Posted in Hotel Insights

We’ve been delivering useful hotel technology, marketing and management articles via the SiteMinder blog since 2013. Given the blog’s increasing popularity, SiteMinder Resources has been created to make browsing hotel industry news and hotelier insights easier to find.

Content is now categorised to help you find the information you are looking for.

Here’s what you will find in each of the topic categories:

Distribution

Learn how to master your hotel’s online distribution strategy with everything from channel management to metasearch and online travel agencies. Boost your revenue management strategy, increase your hotel’s direct online bookings, and understand how global distribution systems can make a difference to your hotel’s occupancy.

Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Technology

Save time and money through online distribution technology and solutions for your hotel, and discover the latest hotel technology trends, covering everything from cloud technology, through to mobile bookings on any device. These tips and ideas will also guide you on keeping your online booking engine, channel management systems, and hotel website design on the right side of data and security standards.

Trends + Advice

Understand key hotel industry statistics and learn about the latest traveller trends from how guests book a room online, right through to what your guests expect during their hotel experience. Hear about the success hotels all around the world are having with hotel management technology, and explore our ‘how to’ articles so you can master this fast-changing hospitality industry with some new ideas.

Accessing blogs, content, and other helpful features in SiteMinder Resources is easy:

  • Topic categories for faster filtering
    Visitors to SiteMinder Resources can use topic categories to drilldown into specific articles – and there’s everything from direct bookings to website design, through to the guest experience and the latest travel trends.
  • Quicker access to downloadable eBooks and infographics
    SiteMinder’s free and downloadable eBooks are a great way to delve into a topic in a lot more detail and you can access them quickly from the panel labelled ‘Find more content here…’ – have a look at what’s available and simply fill in form for complete access.
  • Links to essential SiteMinder information
    Want to know more about SiteMinder and our award-winning technology? Want to get to grips with The Channel Manager, TheBookingButton, or Canvas during a free trial? Want to come and say hello to us at an event near you? Then simply use the directory column on the right-hand side to click and learn more.
  • Read more great content with related articles
    When you’re done reading one of our blogs, you won’t have to venture too far to find more great content. We’ll suggest some further reading at the bottom of each post, so you can continue exploring our useful articles.
  • Easier way to connect with us on social media
    There’s always so much happening here at SiteMinder and we love sharing on social media. Now you can connect with us and become one of our 34,000 followers by clicking the social icons on the right-hand side.
  • The latest hotel industry insights delivered to your inbox
    Simply sign up for our free weekly newsletter and we’ll keep you up-to-date every Friday with our latest articles published that week – join thousands of hoteliers who already subscribe!

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