It’s not exactly a revelation that if you want to run a successful hotel, you need guests.
Crucial to your chances of capturing and keeping those guests is the use of a reservation system. Let’s explore why.
What exactly is a hotel reservation system?
A hotel reservation system is a complex software tool that schedules the dates and length of stay for guests as well as takes payment from them.
It enables them to choose their rooms at the time of booking, and more advanced systems even allow customers to select extras such as wine, flowers, fruit or other niceties to be placed in their room at the time of arrival (or later).
A hotel reservation system enables guests to schedule dates and length of stay, room selection, extras, and payment all in one place.
Click to tweet
Who uses a booking system and how does it work?
A reservation system, though it might sound like a tool used at the reception desk, is actually an online piece of software that enables guests to book their own stays online and pay for them using a secure portal.
That way, they can complete the transaction quickly, efficiently from the comfort of their own office or living room.
What benefits should you expect from a booking system?
A quality solution – one flexible enough to account for all customer desires – brings a range of benefits to you, including:
- Less work for the front office
When guests book their own stays, the reservation simply pops into your system with all details intact, so all you have to do is get ready for their arrival when the time comes. This allows your reception staff more time to tend to their other tasks.
- Reduced chances of losing or mucking up a reservation
Human fallibility is a far less significant factor when guests put in their dates and specifications themselves. That way, if something goes wrong, you have the data to prove it’s no fault of your business. You can still provide them with a solution, but your reputation is protected.
- Easily gathered data
An online booking system feeds a huge amount of guest data right into your system: how many guests are travelling, when they come, what amenities they prefer, where they live, and so forth. That’s very useful for you to know, and will help you improve both customer service and marketing.
- Simpler administration of rewards
Guest loyalty programs work, and you could be leaving a lot of money on the table if you’re not using them. A good booking system enables you to keep track of customer stays and reward them accordingly, keeping them around for the long haul.
At the end of the day, a hotel reservation system is the helping hand you need to keep your occupancy up, even during the slow times, and make sure everything is running smoothly.